Background information
Name to incorporate in the logo
Strategic Marketing Blueprint
Slogan to incorporate in the logo
Powered by "AdEj Solutions logo"
Description of the organization and its target audience
I am a B2B Marketing Strategist. My main company is called AdEj Solutions.
“I help B2B manufacturing companies make sense of and successfully use digital marketing to get more customers through a controlled and systematized strategy process without spending MORE money even if your marketing efforts have failed in the past.”
This logo is for a specific service/product I offer called the "Strategic Marketing Blueprint." It is a 15 step process that I take businesses through to help them better understand their business. It entails many in-depth worksheets. The whole process usually takes around 3-6 months.
Industry
Business & Consulting
Visual style
Colors to explore
Other color requirements
Main Colors:
Green: HEX: #80c56e RGB: 128, 197, 110 CMYK: 53, 0, 76, 0 PANTONE: 7487 C
Blue: HEX: #5d6fb5 RGB: 93, 111, 181 CMYK: 70, 58, 0, 0 PANTONE: 7456 C
Gray: HEX: #c7c8ca RGB: 199, 200, 202 CMYK: 0, 0, 0, 25 PANTONE: 420 C
Secondary Colors:
Smoke: HEX: #eaecee RGB: 234, 236, 238 CMYK: 7, 4, 3, 0 PANTONE: 656 C
Dusty Blue: HEX: #aab9d3 RGB: 170, 185, 211 CMYK: 33, 21, 7, 0 PANTONE: 651 C
Charcoal: HEX: #6c6c6c RGB: 108, 108, 108 CMYK: 58, 49, 49, 17 PANTONE: 424 C
Black: HEX: #231f20 RGB: 35, 31, 32 CMYK: 0, 0, 0, 100 PANTONE: Black C
Adapter Blue: HEX: #224186 RGB: 34, 65, 134 CMYK: 100, 88, 16, 3 PANTONE: 7687 C
Recorder Burgundy: HEX: #9c1d20 RGB: 156, 29, 32 CMYK: 25, 100, 100, 22 PANTONE: 7622 C
Ferno Red: HEX: #ef3e3d RGB: 239, 62, 61 CMYK: 0, 91, 80, 0 PANTONE: 179 C
Blaze Orange: HEX: #f36e21 RGB: 243, 110, 33 CMYK: 0, 71, 100, 0 PANTONE: 158 C
Spark Yellow: HEX: #fcb315 RGB: 252, 179, 21 CMYK: 0, 33, 100, 0 PANTONE: 1235 C
Style Attributes
References
Other notes
This logo is for a specific service/product I offer called the "Strategic Marketing Blueprint." I would like it to be cohesive in design, style, color, and fonts of my main companies logo "AdEj Solutions". I've attached those. As for the "mark" within the logo, we're open to ideas of what that could be. Some thoughts we've had: (something showing an increase, a path, a plan, incremental change, progress).
I would like to see a logo with and without the slogan. I also want to have the "AdEj Solutions" actual logo in the slogan. (I've put an example in the attachments as what I'm thinking).
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
I like the style of the mark.