Ideally, the logo itself is a Lion. Open-Hearted Lion (read on).
My coaching philosophy is a mix between challenging my clients and praising my clients. Soft AND firm. Structure AND flow. Heart and head. If my brand were an animal, it would be an Open-Hearted Lion.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.