Looking for a powerful, bold mark that can also stand alone as a brand. Would like to focus on the V in CV3 or a modified V as a hero element. Consider also a stylized house-ish element as we are in real estate financing.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.