Background information
Name to incorporate in the logo
Flip
Slogan to incorporate in the logo
Description of the organization and its target audience
We help homeowners get paid by utilities in exchange for sharing their solar battery to support the grid.
We're all about using cutting edge technology to promote renewable energy and help the climate.
The concept of "flip" is that we flip the script by allowing homeowners to get paid by utilities, and we flip the switch where the power goes the other way.
You can read more about the brand on https://flip.energy
Industry
Technology
References
Other notes
One idea I like is to integrate a switch into the logo, like the one pictured here. For instance the horizontal middle bar of the F could be a switch (see sketch). Or the F could be modeled after that picture of a switch with some sort of 3D effect, the faceplate being the vertical bar, the switch part (which has the finger on) being the middle horizontal bar, and another added bar for the top horizontal one. I attached a very crude sketch...
I also welcome completely different directions, related to energy, power, climate, self empowerment, doing things differently.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.