Description of the organization and its target audience
I want to create a logo for my homegoods and living brand. Our brand sells everything from lunchboxes, glass tumblers, to organizing tools that aid in everyday living and affairs. Our products are designed to provide ease of use and be useful to our customers.
We are looking for a logo that reflects our brand’s values of simplicity, and practicality. The logo should be professional and elicit a desire in customers to purchase from our company. We want the logo to be memorable and easily recognizable, so that it can be associated with our brand.
We envision a logo that incorporates elements that would suggest a place to get everyday HomeGoods type of products, such in a creative and unique way. The logo should be simple yet eye-catching, and should convey a sense of quality and reliability. It should also not be intricate and be easy to use on a stick, background and box print.
Background on the name Korra. It's derived from the Greek Kore, which was a nickname for the goddess Persephone.
Symbolism of the name Korra:
it's a symbol of innocence and purity. Because it's related to the Greek goddess Persephone, and she was thought to be the personification of spring, it could be a symbol of new life or new beginnings.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.