Background information
Name to incorporate in the logo
MarsTrail
Slogan to incorporate in the logo
Conquer the Future, Trailblaze with MarsTrail
Description of the organization and its target audience
MarsTrail
MarsTrail embodies the spirit of exploration and innovation. We are dedicated to designing top-tier electric motorcycles specifically for tech professionals who seek high performance and cutting-edge technology, catering to consumers who are passionate about adventure and proficient in technology.
Brand Story
In California, a group of young R&D professionals from high-tech companies discovered their passion for outdoor electric motorcycle sports as a way to relieve work pressure. Initially, they used internal combustion engine (ICE) motorcycles, but found that the high maintenance and effort required were not compatible with their busy lives, leading to dissatisfaction with this option. After trying out the electric motorcycles available in the market, they were still left unsatisfied. These young tech professionals then decided to combine their expertise and creativity to create an original American brand.
Their mission is to design and develop high-performance, intelligent off-road electric motorcycles. By adopting advanced technology and innovation, MarsTrail aims to provide exhilarating experiences that allow tech professionals to unleash their passion for adventure while contributing to the rapid advancement of global technology. The new brand not only attracts riders who are dissatisfied with existing electric motorcycles but also appeals to ICE motorcycle riders who are tired of the maintenance required by gas-powered bikes.
Product Positioning: Specifically designed for tech professionals who seek high performance and cutting-edge technology.
Target Customers: Tech-savvy consumers who enjoy intense outdoor activities.
Core Values:
High Performance: Delivering unmatched power in every ride.
Pure Off-Road Fun.
Advanced Intelligent Technology.
Brand Vision
We aim to crowdfund on the Atom platform to design a logo that truly represents the spirit of MarsTrail. This is not just a logo; it will become the symbol of our brand, conveying our boundless passion for technology and adventure. We invite you to join us on this exciting journey and witness how MarsTrail will transform the future of mobility.
The brand's headquarters and R&D center are located in Silicon Valley, California. MarsTrail is set to revolutionize our understanding of off-road electric motorcycles.
Industry
Automotive
References
Attachments
Other notes
Hello, Designers!
We are developing a series of high-end electric motorcycles under the brand name MarsTrail, which will be used worldwide. We need your professional design expertise to create a logo that could potentially become a renowned trademark.
Meaning of the Trademark:
MarsTrail stands for exploration and innovation. Our name combines "Mars," symbolizing uncharted territories and the future, with "Trail," representing the adventurous spirit and the journey ahead. Our mission is to create high-performance, intelligent off-road electric motorcycles that embody cutting-edge technology and break the boundaries of traditional design.
Appearance of the Trademark:
We would like the logo to incorporate the letter "M" or "MT," or be creatively based on the name "MarsTrail." Think of iconic designs like BMW’s "BMW" or Tesla’s "T" logo—simple yet powerful. The logo should have two variations: a flat version and a metallic one. Additionally, we need a custom font design for "MarsTrail" that complements the logo, allowing them to be seamlessly used together.
Brand Values:
Our brand values high performance, pure off-road fun, and advanced intelligent technology. We want the logo to reflect these values—a simple, innovative, and anti-traditional design, perfect for a new energy-powered vehicle brand.
We invite you to join us in creating a symbol that represents the future of electric motorcycles. Your design could become a globally recognized icon, representing innovation and the spirit of adventure. We look forward to seeing your creative vision come to life!
*I want the logo design to convey passion and a sense of exploration and adventure, without feeling too mechanical. The colors can be bold, reflecting the feeling of Mars exploration.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.