Background information
Name to incorporate in the logo
slingshot
Slogan to incorporate in the logo
Description of the organization and its target audience
Slingshot is improving logistics accountability by collecting operations metrics and using these data to reveal patterns in work behavior.
Companies in a variety of industries are using data and metrics to rethink strategy, optimize operations, and deliver better solutions to customers. But this sort of agile operation is not being extended to the logistics industry. We aim to change that.
With Slingshot, logistics operators can eliminate guesswork and make smart decisions using accurate, up-to-the-second data. This gives you deep insight into your operations, the flexibility to act decisively when making critical business decisions, and the confidence that your operations and your employees are moving your business in the direction you want to head.
Industry
Technology
References
Other notes
I’m interested in pictorial and abstract logos.
slingshot IS NOT: busy, complicated, and slow. We do NOT have too much data.
slingshot IS: Saving money & time, Seeing operations better, Simple & useful information, Efficiency
Words we use to describe the character of our brand - Fast, Agile, Strategy, Optimize, Useful Data, Insight, Accountability, Alignment
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
Minimal is great.