Background information
Name to incorporate in the logo
Turn Around Kidz
Slogan to incorporate in the logo
Description of the organization and its target audience
Turn Around Kidz is a mobile App which is designed to empower parents with personalized, real time solutions and coaching to help navigate behavioral problems with their kids (age 5-12). The App takes the guesswork out of parenting (which could be the slogan).
The logo should be warm, inviting and represent a safe space for parents to go to get support to help their kids. The logo should represent the personality of the brand and will dictate the future design of our app, website and social pages.
The app provides simple solutions, we'd like this represented in the logo - so it should be simple in design.
Key take aways:
For parents with kids age 5-12
Coaching
Warm
Safe
Simple
Create a personality for the brand
Icon for mobile app
Incorporate a parent and child image (literal or not)
Industry
Childcare
References
Attachments
Other notes
I’m open to ideas on the type of logo that’s best for my brand. If this means incorporating a slogan or a character. I would like the design to be playful , warm and inviting for parents.
Key take aways:
For parents with kids age 5-12
Coaching
Warm
Safe
Simple
Create a personality for the brand
Icon for mobile app
Incorporate a parent and child image (literal or not)
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.