Background information
Name to incorporate in the logo
6 A.M. Espresso Lounge
Slogan to incorporate in the logo
Description of the organization and its target audience
6 A.M. Espresso Lounge is a specialty coffee shop that aims to serve people premium specialty coffee, delicious cakes and sandwiches. We focus on the quality of our products and the welcoming experience a customer feels when visiting our espresso lounge. Our concept must invoke a sense of quality, elegance, comfort and a light hint of a classic feeling . The target customers are of 3 kinds; first kind being those who want to work/study or have a business meeting while the other kind is there to meet friends, both of which must enjoy their coffee. Last is we are aiming to serve people who want to take their coffee on the go.
Industry
Food & Drink
References
Attachments
Other notes
We want the design to communicate:
• The logo is cool and wants me to visit. Cool but elegant.
We want to avoid:
• Cliche logos and art style. Avoid poor craftsmanship and poor attention to detail.
We are looking for:
• Stylistic drawing
• Abstract styles
• We want our logo to be unique, not copying the current trend, which is minimalist geometrical designs.
• Meaning is core.
• Avoid clumsy work as per below link.
https://imgur.com/a/aOfRxHA
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.