Description of the organization and its target audience
EXERLEAN is the Brand.
The audience is people desiring physique transformation.
Total Body Fat Incinerator is a bodyfat-burning diet and program.
"Incineration of Body Fat and obtaining ripped abs" needs to be the obvious declaration of the logo.
I will use it for advertising my book titled "Total Body Fat Incinerator", EXERLEAN clothing/workout apparel, and other marketing strategies.
Industry
Physical Fitness
Visual style
Colors to explore
Designers choose
Other color requirements
I need files in RGB and CMYK, Adobe files, all artwork files with design, and files in JPEG, EPS Vector, PNG, and PDF. Any extra artwork used in the design of the logo that I can use for page art would be appreciated.
Maybe burning body fat needs to have flames, inferno, or burning involved in the logo. Maybe burning fat off underlying 6-pack abs.
Use your imagination and be creative please. I can picture a basic 6-pack abs design with creative flames involved insinuating a fat burning metabolism.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.