Description of the organization and its target audience
We sell candy, freeze dried candy, and freeze dried products.
Industry
Food & Drink
Visual style
Colors to explore
Designers choose
Other color requirements
Here are some colors I have been going with. They seem to go with things associated with "candy." However, if you believe other colors would work much better, then please make suggestions/add your own.
Main colors: 00ddba, ffbb00, ff217a
Background: 1c2651, 406390
Style Attributes
Classic
Modern
Mature
Youthful
Feminine
Masculine
Playful
Sophisticated
Economical
Luxurious
Geometric
Organic
Abstract
Literal
Design inspiration
Unspecified
References
Attachments
BNK_CANDI_LOGO.png
last year
64.68KB
Current logo
logo1.png
last year
427.44KB
logo2.png
last year
672.05KB
logo3.png
last year
361.33KB
Really like the colors and layout of this one, not sure if font would work well though.
logo4.jpg
last year
105.41KB
logo5.png
last year
383.42KB
Similar to our current logo, this font would probably not work well.
I have attached our current logo and candy logos I found online that "pop." I want it to look good even when the lettering is removed. The current logo design is kind of like a star field, with a lollipop in the middle, or it could be seen as planets. If you believe it should change entirely, by all means, please do. I really just want a theme that is associated with candy in some way. I am not looking for crazy gradient colors (unless one looks truly amazing and eye-catching), this needs to be somewhat simple and easy to look at.
A problem with our current logo is that it lacks color and "BNK CANDI" doesnt really stand out. I want this logo to be eye-catching, but also be associated with candy.
Our current font is Omnes-Black for "BNK CANDI" and TT Fors Trial- Bold for "Freeze Dried Candy." I'd like to keep these or use similar fonts that are easy to read, but somewhat "fun." I want to be flexible with this logo. In addition, I think it would look best if "BNK CANDI" is on the same line.
In summary, logo needs to be easy to read, eye catching, colorful, and shows the customer we are associated with candy through icons, colors, etc...
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Current logo