Our main issue with our current logo has surfaced in our expansion into retail: it is not signage friendly due to the tail on the p and the flame/droplet making it a very "tall" artboard without utilizing that space.
Our thought is to capitalize the letters and refine the logomark (alluding to liquid and/or vapor) and better integrate it into the logo type.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.