Background information
Name to incorporate in the logo
London Doctors Clinic
Slogan to incorporate in the logo
Description of the organization and its target audience
Unpretentious professional Private General Practice in central London locations. Providing efficient, convenient, inexpensive (£55/15mins) general practice consultations to mass affluent professionals etc who can't afford the time to go to NHS GP near home and to travellers who do not have (or understand how to) access to NHS. Main client acquisition will be via google adwords. Online booking and last minute appointments encouraged. Open 0800-2100 and weekends as well.
Industry
Medical & Pharmaceutical
Visual style
Logo types
Logo to be used
- Print (Business cards, letterheads, brochures etc)
- Online (Website, online advertising, banner ads etc)
- Merchandise (Mugs, T-shirts etc)
- Signs (Including shops, billboards etc)
Color preferences
Colour gradation from red, through purple to blue.
Other color requirements
Style Attributes
References
Other notes
I like the attached logo but am unable to use it due to figure 8's similarity to another business I am involved in. I like the colour gradation (red through purple to Blue) and would like to have a cross involved (but note that red or blue crosses are trademarked so cannot use single colour). Stethoscope and/or other recognisable general practice images can also be used if appropriate and not going to make the logo too busy.
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.