Logo should not have Disney ears, fireworks, castle ext. also limit use of palm trees. looking for something more creative than just your "standard" travel icons. My original idea was our name and slogan circling around a passport with destinations/ or images that represented icons of locations ie pineapple= Hawaii. However I'm open to out of the box ideas to capture high luxury clients.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.