Background information
Name to incorporate in the logo
Classic
Slogan to incorporate in the logo
Description of the organization and its target audience
This is one of four camper van models we offer. We want to individually brand every model. The audience is wealthy, outdoorsy, and adventurous.
Industry
Automotive
References
Attachments
Other notes
We want the logo to be flat. Something that looks cool enough for people to want to wear a shirt with it or put a sticker on a bike with it. The models' logos in one of our competitor (Storyteller Overland) are a good guide for the direction we want to move towards. We want it to be original. The Classic is a model that is modular and rugged. It's our flagship model. We don't want vans in the logo and this logo has nothing to do with being old or vintage. We want it to be more industrial and modern.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.