Background information
Name to incorporate in the logo
Peacock Bros. PTY LTD Est 1888
Slogan to incorporate in the logo
Celebrating 130 years of customer service excellence
Description of the organization and its target audience
We have 3 divisions:
Healthcare, where we sell medical carts, wristbands, wristband printers, scanners etc. to hospitals across Australia and NZ.
Target market is Hospital CEO, project managers, nurses.
Enterprise mobility - Scanner, warehouse solutions software, printers.
Target market is small to large businesses across Australia, manufacturer, transport and logistics, supply chain, Retail
Labels and printers - FMCG manufacturers, retail, designers
We provide efficiency in the supply chain. We sell labels, printers, scanners, warehouse softwares
Industry
Industrial
References
Other notes
See full brief below:
Peacocks brand refresh will be a brand refresh evolution not revolution.
> We want to preserve the integrety of Peacocks brand, infuse the business with new vitality and ensure Peacocks image keeps up with the changing marketplace.
> We are looking at refining our current logo whilst retaining the heritage value, updating our tag line and potentially refreshing/refining our colour pallette.
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.