Pudgy Pony
We are a budget friendly equestrian apparel and accessories company. Our target audience are both girls and women in the equestrian community.
Fashion
We are trying to evoke a casual, cute, happy, comfortable, and trendy brand with a "Ride more, Worry less" riding mentality.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.