Background information
Name to incorporate in the logo
Will-Eat's Restaurant & Lounge
Slogan to incorporate in the logo
"Always something good to eat...for everyone!"
Description of the organization and its target audience
Will-Eat’s Restaurant & Lounge is a locally owned restaurant that will be positioned as an international franchise through our creative approach to the company's image and detail presentation.
Will-Eat’s will provide a combination of excellent food at value pricing, unique concepts of food choice with fun packaging and atmosphere like no other. Will-Eat’s is the answer to an increasing demand for fast food and gourmet food to be consumed on the go or in slow time while savoring every bit of delectable flavour.
In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet or restaurant from another. Will-Eat’s Restaurant & Lounge intends to cater to a wide group of people. We want everyone to feel welcome and relaxed in a cozy atmosphere with a wide and varied menu. It is our goal to have "something for everyone" every day on our menu.
Industry
Food & Drink
References
Other notes
COLOURS
-The logo should be in darker shade of the colors selected. Where you will contrast the lighter shades on top.
- The logo should be in bold coloring with the background being dark diagonal stripes contrasting with light stripes.
DESIGN LOOK
-Something similar to the sketch below with the name of the business set diagonally on the forefront of the image. Same triangle and Saturn on the logo set slant/diagonal.
-The triangle and Saturn should be outlined in bold.
-The slogan can be placed around the bottom of the image in a U shape, like a smile. The color of the business name and the slogan should be in the same color.
-It doesn't have to be exactly like the sketch below, but close enough to how it is arranged.
-The logo should have an embossed look to it.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
The rich colors and bold outline.