Background information
Name to incorporate in the logo
Headquarters Design Studio, inc
Slogan to incorporate in the logo
A Salon for Ladies and Gentlemen
Description of the organization and its target audience
We are a small Hair salon in the suburbs of Chicago. Our market is professional, families, upper middle class. Our clientele is a mix of men and women so the project needs to be neutral, not too feminine. We do not have a spa, only Hair. We carry Aveda and we are certified 100% sustainable by Green Circle salons.
Industry
Cosmetics & Beauty
References
Other notes
We have been in business for 40 years and we are looking to edit our current logo not creat a new one. I am drawn to the white backgrounds, but I am open to other options but soft colors. Our brand is currently black, white, red and I don't love the red that we use. I want it to feel fresh, not 1980's
Contest deliverables
1 x Logo
Winner of this contest
1 x Brand guide
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.