Background information
Name to incorporate in the logo
Travel Loving Care
Slogan to incorporate in the logo
Bespoke Vacations to Soothe the Soul
Description of the organization and its target audience
Concierge travel agency specializing in high-end (4-5 star hotel or experiences) customized travel services particularly in Italy/Europe, Disneyland/Southern California. Target audiences are Gen X and Boomers desiring curated experiences that they cannot or don't want to plan on their own. But with the "I want to do what the locals do" attitude because some might have already done the regular touristy travel in the past. Also Wellness type of vacation for body, mind, and, soul.
Industry
Travel & Hotel
References
Attachments
Other notes
Sophisticated and welcoming with a hint of boldness and luxury. Clean but not cold. Would like a version with and without the tag line. No airplanes. I was thinking black/white/gold but will give artists the ability to suggest otherwise.
Contest deliverables
1 x Logo
Winner of this contest
1 x Brand guide
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.