Background information
Name to incorporate in the logo
BIT Vantage
Slogan to incorporate in the logo
Description of the organization and its target audience
BIT Vantage is an intermodal terminal operator. It manages transportation hub where cargo transfers between different modes occur (railways + road).
The target audience includes shipping companies, freight forwarders, manufacturers, distributors, transportation companies, and government agencies involved in the logistics industry, etc.
Industry
Business & Consulting
Visual style
Colors to explore
Other color requirements
Colors:
- Utilize the colors of the Italian flag: green, white, and red (for instance: https://www.dropbox.com/s/ng6dt9r4u…g.png?dl=0.
- The shades of these colors should be carefully selected to ensure they complement each other and create a visually appealing logo.
- You can consider using different tones or gradients of these colors to add depth and dimension to the logo if needed.
Style Attributes
Design inspiration
References
Attachments
Other notes
1. Logo Concept:
- The logo should represent the essence of a cargo train terminal operator or railways in general.
- One potential idea is to combine elements from the NYC subway logo (https://www.dropbox.com/s/f2r81ldgf….jpeg?dl=0) and a wheeled railway pair (https://www.dropbox.com/s/kewe3kovb….jpeg?dl=0), but please DO NOT be limited to this idea and feel free to explore other creative concepts as well.
- The logo should convey a sense of professionalism, reliability, and efficiency.
2. Typography:
- Choose a font or typography you like, but please avoid using overly decorative or complex fonts that may hinder readability.
- The font should be legible and easily readable, even when scaled down or used in smaller applications.
3. Logo Elements:
- You may incorporate elements related to cargo train terminals or railways, such as trains, train tracks, cargo containers, reach stackers, or terminal buildings, etc.
- Ensure the chosen elements are clear and identifiable, even when the logo is scaled down or used in smaller sizes.
- Strive for a balanced composition, where the elements are well-proportioned and visually appealing.
Contest deliverables
1 x Logo
Winner of this contest
1 x Brand guide
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.