Logo for an Engineering Consultancy firm, specializes in Buildings, Mobility and Sustainability

ALBURJ Mobility and Sustainability

We are an Engineering Consultancy firm specialized in Architectural Engineering, Structural Engineering, MEP, Urban Planning, Transportation Planning, Infrastructure Engineering, Construction Supervision, and Sustainability Engineering. Starting in Abu Dhabi, Al Burj Engineering Consultants have completed more than 400 projects in the United Arab Emirates with private and government clients. We take pride in being one of the oldest consultancy firms in the UAE with projects such as the largest corrections facility under our belt. More about Alburj is found in http://www.alburj.net

Alburj is a multi-corporate firm which now operates in two levels: a mother company (ALBURJ) and a child-subsidiary company (ALBURJ MAS), which stands for ALBURJ Mobility & Sustainability. In future other child companies may evolve for other specialized engineering services. The mother company provides conventional engineering consultancy services throughout the years of its heritage, including Architectural engineering, Structural Engineering, Mechanical Engineering, Construction supervision, for the buildings sector. ALBURJ MAS is a new child company which provides specialized consultancy services for a more niche market; that is, transportation, infrastructure, urban planning and sustainability engineering. All such services are succinctly described as “Mobility and Sustainability (MAS)”. ALBURJ in arabic means the tower. Burj Khalifa for example means Tower of Khalifa. The current logo is designed in calligraphic manner of the word ALBURJ in Arabic. Nonetheless, we want the new logo to be minimalistic.

General Guidelines for the logo design are as following:
- We only need the logo designed for the child company (ALBURJ Mobility & Sustainability)
- The logo should be modern and futuristic. Furthermore, it should be consistent for both companies and emphasize on the original brand name “ALBURJ”. For the child company, sub-text should show “Mobility and Sustainability”. An example of such branding scheme is seen in Al-Futtaim Group, which also encompasses child companies like Al-Futtaim Automotive, Al-Futtaim Real Estate, etc. all using a unified branding scheme.
- The typography of "ALBURJ" matters to us. The designer could be creative in finding an icon which fits the letter A, and also blends with the typography of ALBURJ. This may be an option to explore, but the designer may propose a better design with separated icon and typography. We would very welcome multiple proposals from the same designer with both options: (1) icon blended with typography, and (2) icon not part of the typography.
- The logo should be simplistic with emphasis on a unique font for the brand name “ALBURJ”, and minimal ornateness in its design. Examples include the following companies operating in UAE: EMAAR, Aldar, Emirates airlines, UAE University, Jacobs, Aecom, etc.
- Generally, the color pattern for the logo should retain the old one, which is dark blue.