Background information
Name to incorporate in the logo
wheelwiz
Slogan to incorporate in the logo
wheels and tires made easy
Description of the organization and its target audience
We are an established ecommerce business that sells wheels and tires in the Canadian market
Industry
Automotive
Visual style
Colors to explore
Other color requirements
Style Attributes
Design inspiration
References
Other notes
We currently have a logo that was designed 5 years ago that we are looking to update.
Our audience is predominantly males between the ages of 20-60
We are looking for something more on the geometrical side that is a bit edgier, sportier and more aggressive than what we currently have, but still staying neutral enough not to push away other demographics.
We're looking to potentially work with our winner down the line for other designs and want to continue building out our brand with them.
A few criteria:
The logo must be presentable on a white or black background
We are looking for a logotype, not a standalone logo (full brand name must be used) but also need the ability to use part of it as an icon/watermark
We require a greyscale version as well
We want our logo to have the entire word "wheelwiz" in it, either in fully uppercase or lowercase letters
We would like to have an "icon" of a wheel or tire somewhere in the logo, but this is not a requirement. On top, bottom, either side, or blended into the words
We have a preference for a long horizontal logo rather than a tall/square/circular logo
We like the look of a logo that has depth and dimension
We have a preference for Sans Serif fonts to create a usable icon
We like the idea of incorporating a wheel or tire into the logo. 2 very iconic wheels have been attached as inspiration
Contest deliverables
1 x Logo
Winner of this contest
1 x Brand guide
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
We like a bold outline