Background information
Organization name
Berez
Industry
Fashion
Description of the organization and its target audience
Berez is a new clothing brand that crafts unique, made-to-measure, garments designed to make the wearer feel effortlessly comfortable while also having the confidence of knowing they look their absolute best. Our designs are made so that if a photo of the client is in black and white, you won't be able to tell what era they are from. Aesthetically, we are heavily influenced by art deco and midcentury design. We favor solid colors or simple patterns and pleasing textures to our fabrics, i.e. flannels, tweeds, cottons in earth tones.
Content details
Description
We are looking to have a recognizable, signature house pattern that will be used as a lining in our suit jackets as well as in our packaging and other marketing materials. We plan on producing 4-5 different linings using the same pattern with different color palettes, so we would like it to work in sets of 2, 3 and 4 colors, if possible. We would like it to feel luxury and classic, but not too busy or distracting. We tend to favor geometric patterns but are open to ideas.
References
Other notes
Our brand colors are listed below. I have also attached our brand icon and logo for reference. These are more for reference. I would NOT like them to be incorporated into the pattern.
Colors
Primary:
Green
HEX #113D3F
R17 G61 B63
C89 M57 Y61 K49
Yellow
HEX #FFDA8E
R255 G218 B142
C0 M14 Y51 K0
Secondary:
Khaki
HEX #BB9B75
R187 G155 B117
C0 M13 Y27 K27
Softer Blue
HEX #98B0A9
R152 G176 B169
C42 M21 Y33 K0
Accent:
Red
HEX #711a04
R113 G26 B4
C0 M34 Y43 K56
Soft Blue
HEX #6A9D97
R106 G157 B151
C20 M0 Y2 K38
Contest deliverables
1 x Digital design
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.