Background information
Organization name
Intelligent Investor
Industry
Accounting & Financial
Description of the organization and its target audience
Intelligent Investor provides investors with exceptional analysis and advice. Our research focuses on companies and securities listed on the Australian Securities Exchange, the Australian Superannuation system. We also operate a Funds Management business.
Description of the organization and its target audience
The audience for this email are customers who have previously taken out a free trial of our advice subscription product but have not converted into a full paying member. Demographically they are generally 40+ and male
Content details
Email type
- Marketing (e.g. promotion, newsletter, product/service announcement, etc.)
- Template to be re-used for future emails
Email layout
Details
The branded email should be split into 4 sections;
1. An introduction/header
2. A Share Advisor article
3. A Funds Management article
4. A Super Advisor article
The email template will be configured to pull the latest articles from our separate business blogs each week. The idea of the email is to maintain engagement with our customer base post the free trial period and showcase all of our products.
I have attached our initial design to give a feel for the layout. Please feel free to disregard all of this if you like. An other idea we had was to show analyst head shots next to each article type. These shots are included. Again feel free to disregard this if you like.
Note: This email template must be responsive and viewable on a mobile device.
References
Other notes
Note: This email template must be responsive and viewable on a mobile device.
We are looking to redesign many of our current email templates to make them responsive so ideally looking for a partner we can work with over the longer term.
To understand our products better our website is http://shares.intelligentinvestor.com.au/. Links on this page will take you to our other products also.
Contest deliverables
Digital design
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.