:format(webp)/99designs-contests-attachments/153/153567/attachment_153567764 "Unused & available logo looking for new home, check my services page for details.
The logo features a geometric, precise design that combines a play button in the background with a fortress-like tower in the foreground. The play button, representing streaming and digital media, is subtly integrated into the overall structure with a touch of negative space, symbolizing the dynamic nature of content creation.
In the foreground, the fortress tower stands tall and robust, evoking themes of strength and security. The geometric lines of the tower are clean and angular, enhancing the modern aesthetic and conveying a sense of professionalism.")
:format(webp)/http://s3.amazonaws.com/projects-files/61/6184/618442/af612a0a-57fb-41fe-a59b-af29dbefa331.jpg "General Tool Company (GTC) is an aerospace and defence industry engineering firm based in Cincinnati, Ohio.
Rebrands are not only an invitation to be bold; oftentimes they are an injunction to be so. Problems with GTC's existing lettermark had to be addressed, but more than that, I wanted to elevate the company and reach towards the iconic.
Submarines, ships and planes: military application air and sea vehicles. These are among the outputs GTC supplies systems and components for. I wanted a mark that could convey both, but be tied to neither. The mark should be organic and free flowing. This is a rebirth.
I arrived to this simple and distinctive mark. It speaks to flight, yet is ambiguous. Most importantly, it conveys an emotional frequency. It is serious, yet dynamic and evocative.
One of a number of directions explored, the client seized on it immediately. We did a lot of work subsequently to flesh out the brand ecology. I'm looking forward to seeing this mark out in the wild.")
:format(webp)/http://s3.amazonaws.com/projects-files/61/6179/617990/c98eb03a-d618-4a3b-ad92-39ca96371b5a.jpg "General Tool Company (GTC) is an aerospace and defence industry engineering firm based in Cincinnati, Ohio.
The mark is something the company decided on quickly, but the brand book took time, and we're both happy it did. You don't know a mark until you've worked with it enough. Sometimes primary choices, like typography and color, are slow to resolve. With each iteration we were getting closer, and the pieces of the jigsaw were falling into place.
GTC is rebranding after several decades. It's a big move for the company, and the goal is to set the firm more clearly on the national and international landscape.
Sober, professional and compelling, and topping out at 50 pages, the brand book arrived to do exactly what it should do: frame the evolution of the brand, and lay guidelines for its deployment and development.")
:format(webp)/http://s3.amazonaws.com/projects-files/70/7059/705935/6349e16a-1560-4385-ad5b-8f6fa1b41e59.png "As a part of bigger branding project, let me present logo design made for software security company. Modern and minimalistic design showing three fortification towers instantly speaks security and protection, while central middle tower also represents initial T. Simple and iconic design is enclosed in perfect square proportions and paired with strong, masculine lettering.")
:format(webp)/http://s3.amazonaws.com/projects-files/57/5784/578457/c15ee8b8-f47d-40a9-91b3-b55baa54de20.gif "General Tool Company (GTC) is an aerospace and defence industry engineering firm based in Cincinnati, Ohio. Along the way in developing the mark and the brand ecology, this cinemagraphic animation emerged, created in Plotagraph. It probably won't be used, as the brand aesthetic pushed towards clean and minimalist, but I like it. The gif image is heavily compressed from an original richer high-resolution movie that could be used as an incidental segment in a company showreel.")
:format(webp)/http://s3.amazonaws.com/projects-files/129/12958/1295890/e74108b1-4cc6-4b0d-aa4c-4cade3a32c7e.jpg "This logo combines a compass with a shield")
:format(webp)/99designs-contests-attachments/150/150946/attachment_150946560 "Cybersecurity Guard is an essential guide to navigating the treacherous waters of online security.")
:format(webp)/http://s3.amazonaws.com/projects-files/120/12003/1200300/cb45a2b9-e831-47e0-8398-dd976676cb21.jpg "It's a tactical defense consulting company. The company name is derived from the old norse word Drengr which was a class of respected warrior.
Contact me for your Project. https://99designs.com/profiles/creativedan/services")
:format(webp)/99designs-contests-attachments/69/69159/attachment_69159244 "The client wanted a simple, clean, non-cheesy security team logo and my design combines the cross with an abstract shield .")
:format(webp)/99designs-contests-attachments/85/85204/attachment_85204704 "Sample artwork vector")
:format(webp)/99designs-contests-attachments/133/133444/attachment_133444802 "Last minute idea for a car defense company. It gave me a really hard time since the client didn't wanted to see shields in the design or overused concepts, but wanted a steering wheel or nods to cyber security so my idea was to create a spartan soldier looking steering wheel which is also a play with the initials C and D.
Not a winner but I'm proud of myself.
Also, this is the mockup I used : https://dribbble.com/shots/3968853-iPhone-X-Mockup-FREE")
:format(webp)/99designs-contests-attachments/54/54745/attachment_54745882 "LGCY - Security")
:format(webp)/99designs-contests-attachments/127/127148/attachment_127148428 "Uncle Sam's logo design")
:format(webp)/99designs-contests-attachments/159/159610/attachment_159610628 "Defend Legal")
:format(webp)/99designs-contests-attachments/152/152517/attachment_152517909 "Brochure targets businesses that hire IT professionals, Technical Defence professionals, Telecommunications professionals, and Construction & Engineering professionals.")
:format(webp)/99designs-contests-attachments/107/107642/attachment_107642060)
:format(webp)/99designs-contests-attachments/158/158958/attachment_158958056 ".")
:format(webp)/99designs-contests-attachments/153/153166/attachment_153166192 "simple and modern eagle shield")
:format(webp)/99designs-contests-attachments/153/153857/attachment_153857306 "simple modern - tough horse shield logo")
:format(webp)/99designs-contests-attachments/150/150331/attachment_150331165 "Ready-made custom logo for sell.
PM us for details")
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