:format(webp)/99designs-contests-attachments/160/160223/attachment_160223711 "The Concept: For \"BROOTS,\" I developed a high-impact brand identity that visually represents the product's tagline: \"Brains Brawn Broots.\" The mascot—a stoic, powerful bull—serves as the central icon for strength (\"Brawn\"), while the clean, modern execution alludes to the smart formulation of the Creatine + GAA supplement (\"Brains\").
Design Execution:
Color Psychology: I chose a vibrant, alert red as the primary brand color to trigger feelings of energy, urgency, and passion—essential for the fitness market.
Typography: The chunky, hand-drawn style of the logotype adds a rugged, raw feel that stands out on the shelf against more clinical supplement brands.
Product Integration: The branding extends beyond the packaging to the product itself, featuring custom bison-shaped gummies that reinforce brand recognition with every serving.")
:format(webp)/99designs-contests-attachments/96/96841/attachment_96841163)
:format(webp)/99designs-contests-attachments/154/154005/attachment_154005177 "Client wanted a premium, modern, minimalist aesthetic design that would embody and focus on showing high quality of their products. He liked the idea of incorporating the elements of a star/stars, outer space, and the element of flow.")
:format(webp)/99designs-contests-attachments/145/145898/attachment_145898294)
:format(webp)/99designs-contests-attachments/104/104376/attachment_104376814 "Logo design featuring a barbell made from 2 moons to represent weightlifting as well as 'universe'. Saturn ring to add a dash of colour and represent power. Text style is traditional yet modern to depict the ancient origins of working out along with the modern practice of using supplements.")
:format(webp)/99designs-contests-attachments/124/124642/attachment_124642859 "Brand of natural-based pet supplements")
:format(webp)/99designs-contests-attachments/51/51631/attachment_51631955)
:format(webp)/99designs-contests-attachments/104/104408/attachment_104408947 "Logo for a workout supplement company. The idea represents a planet, resembles a weight and also incorporates the S and U of the company name.")
:format(webp)/99designs-contests-attachments/153/153873/attachment_153873396 "Client wanted a modern, minimalist aesthetic design to represent premium formulations of their supplements, that help the brain and help individuals elevate their life in all aspects. He liked the idea of incorporating the elements of a star/stars, outer space, and the element of flow.
The logo itself is an abstract letter \"A\", that also represents a rocket. Rocket is on the move, with its star like engine burning, symbolizing elevation and flow. The whole design, in combination with the font, gives an outer space impression. I matched letters \"A\" on both sides to a rocket and gave it an overall triangle shape.")
:format(webp)/99designs-contests-attachments/145/145402/attachment_145402339 "Supplement Jars packaging label Design playful")
:format(webp)/99designs-contests-attachments/149/149664/attachment_149664343 "Pouch for electrolyte drink mix")
:format(webp)/99designs-contests-attachments/144/144973/attachment_144973639 "The contest holder wanted something vibrant and playful. I used a wild bug as a metaphor for change in mood (in a good way).")
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