:format(webp)/http://s3.amazonaws.com/projects-files/198/19884/1988414/52aae2d5-34a6-48af-9c7c-2642c5ee2552.png "FRIT™ – Fuel. Resilience. Intention. Triumph.
FRIT is more than a brand—it’s a faith-rooted movement forged in fire and built on comeback stories. Grounded in spiritual grit and moral clarity, FRIT speaks to those forging purposeful lives through adversity, redemption, and resilience.
I was commissioned to develop the logo system and brand guidelines for FRIT. The goal was to create a visual identity that feels tactical yet timeless, minimal yet deeply meaningful.
The logo concept draws from the imagery of fire and forging—a symbol of transformation through pressure and heat. The flame represents spiritual ignition, inner drive, and divine purpose. The forge reflects grit, discipline, and the shaping of character through trial. Together, these elements form a mark that’s not just seen—it’s felt.")
:format(webp)/99designs-contests-attachments/129/129241/attachment_129241478 "An niche apparel company that brings together the best sports & leisure activities in the bold north outdoors. We specialized in hockey & alpine apparel as well as leisure trendy outdoor clothing.")
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:format(webp)/99designs-contests-attachments/158/158981/attachment_158981370 "I used the initials of the company \"LV\" to create a unique symbol depicted as a fox head as a reference to stealth, agility, intelligence, and excellent vision while also resembling the military chevron icon.")
:format(webp)/99designs-contests-attachments/148/148353/attachment_148353520 "Inspired by this quote:
\"Into The Forest I Go To Lose My Mind And Find My Soul\".")
:format(webp)/99designs-contests-attachments/156/156750/attachment_156750464 "T-shirt design for Only Cats Allowed.
A fun, cheeky, yet wearable cat themed apparel brand.")
:format(webp)/99designs-contests-attachments/130/130960/attachment_130960660 "dwg surfing")
:format(webp)/http://s3.amazonaws.com/projects-files/140/14072/1407274/66026475-9bff-4d20-be3c-22cec2a161b3.jpg)
:format(webp)/http://s3.amazonaws.com/projects-files/106/10675/1067565/813c7aa5-7876-49d0-aef0-1205c22a5871.jpg "It was fun working on this project.")
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:format(webp)/99designs-contests-attachments/123/123338/attachment_123338527 "BRIEF:
\"We sell high-end premium men's only clothing from dress shoes to shirts.
What our target audience wants is prestige, confidence, pride, boldness and fearlessness. i would like the brand to reflect that.\"")
:format(webp)/http://s3.amazonaws.com/projects-files/165/16539/1653949/8eff3790-165f-4eb8-9ee5-78241933a253.jpg)
:format(webp)/http://s3.amazonaws.com/projects-files/39/3974/397484/52eef613-57dd-400c-8b78-c25ef857eecc.jpg "1-to-1 Project:
Client likes a minimalist designs that don't over do it. Targeting someone that purchase a shirt simply because it looks freaking awesome.")
:format(webp)/99designs-contests-attachments/120/120982/attachment_120982663 "I created the logo for a client that sell comfy clothes to Canadians who love exploring their own backyard, from coast to coast.
This classic logo include mountain, pine trees and maple leaf in the midle of the word \"D\" in Canada.")
:format(webp)/http://s3.amazonaws.com/projects-files/46/4623/462370/d0f806f1-6b0f-44ea-8d86-e6d84accd015.jpg "This design collection is all about the beauty and importance of habitats...")
:format(webp)/http://s3.amazonaws.com/projects-files/60/6032/603267/03d71a81-1720-4a64-8d92-8280abb073d3.jpg "1-to-1 Project:
One of the designs that I made for an upmarket brand.")
:format(webp)/99designs-contests-attachments/68/68109/attachment_68109207 "minimal logo + monogram")
:format(webp)/http://s3.amazonaws.com/projects-files/107/10796/1079682/42819d87-b2e5-4ee4-a1e0-9ccffb51ae3c.jpg "T-shirt design for Faithapparel")
:format(webp)/http://s3.amazonaws.com/projects-files/198/19886/1988605/05fae3c5-a118-4589-8f31-a79a37e3f8e6.jpg "Hand-Drawn Vintage-Inspired Line Art based on Pacific Northwest aesthetic.
First the coffee then the adventure!")
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:format(webp)/http://s3.amazonaws.com/projects-files/126/12651/1265139/e5413446-1f4b-4f0d-bcde-e5b0273d82c7.jpg "Minimalist timeless design, inspired by Vintage Japanese illustration.")
:format(webp)/99designs-contests-attachments/80/80014/attachment_80014925 "This logo was created for a fitness brand, the owner wanted a versatile logo that can also be used in negative tracing space for his gym apparel, the logo won and it is currently being used in the USA.")
:format(webp)/http://s3.amazonaws.com/projects-files/198/19886/1988605/2828951b-3181-4532-b107-69276df24a89.jpg "Hand-Drawn Vintage-Inspired Line Art based on Pacific Northwest aesthetic.")
:format(webp)/http://s3.amazonaws.com/projects-files/164/16422/1642259/67420d35-6848-45a7-b9e7-baa6cda53ca4.jpg "T-shirt design for a company picnic.")
:format(webp)/99designs-contests-attachments/127/127469/attachment_127469295 "GV+Wave+Sunset")
:format(webp)/http://s3.amazonaws.com/projects-files/174/17483/1748390/aa64aa28-a00f-41b7-a238-b721df13de24.jpg "A T-shirt design for Coeur d'Alene Clothing Company.")
:format(webp)/99designs-contests-attachments/43/43144/attachment_43144790)
:format(webp)/99designs-contests-attachments/160/160345/attachment_160345635 "This design draws inspiration from southern craftsmanship and outdoor tradition.
The rope-style border wraps the logo in a sense of authenticity and rugged charm, a nod to heritage, hard work, and southern pride.
Warm tan and deep blue tones balance vintage appeal with a bold modern edge, making it perfect for trucker hat patches that stand out with character and confidence.")
:format(webp)/http://s3.amazonaws.com/projects-files/82/8272/827282/c373991d-37ba-4fe2-9941-9b8ea4ea786d.png "after discussing with my client, it was decided that the character of the seahawk as the icon of this brand, then I made the concept of combining the seahawk characters with the initials TF but still emphasized the simplicity as an outdoor apparel brand. I like the results as well as my clients.")
:format(webp)/99designs-contests-attachments/141/141443/attachment_141443605 "Logo design features a wordmark of the word CITIUS, with a winged 'C' in reference to the God Hermes.
The winged C also acts as a stand alone icon.")
:format(webp)/http://s3.amazonaws.com/projects-files/56/5672/567291/42b51c6a-08f3-481f-ae7b-6d006141e80e.jpg "1-to-1 Project:
Coconut tree in a stylist minimalist geometric design.")
:format(webp)/http://s3.amazonaws.com/projects-files/174/17483/1748390/b4b252df-b3ca-45d9-be54-1d29766f83ae.jpg "Minimalist / Retro Style.")
:format(webp)/99designs-contests-attachments/153/153275/attachment_153275753 "BRIEF:
High-end fashion")
:format(webp)/99designs-contests-attachments/148/148275/attachment_148275564 "Logo Values:
Resilience - Reflecting the perseverance in combat sports, we value and build resilience in our community and products.
Inclusivity - Catering to professionals and casual enthusiasts alike, promoting a welcoming environment for all skill levels.
Health & Vitality - Encouraging a healthier lifestyle through the dynamic and engaging world of combat sports.
Quality & Innovation - Providing top-tier, innovative gear that enhances performance and safety.
Community - Building a supportive network where experiences, techniques, and motivations are shared.
This logo is available for sale.")
:format(webp)/99designs-contests-attachments/130/130867/attachment_130867207 "butterfly")
:format(webp)/99designs-contests-attachments/116/116858/attachment_116858362 "A simple and clean wordmark concept for Maascha.")
:format(webp)/99designs-contests-attachments/46/46872/attachment_46872727 "Invite me to work and I'll be happy to discuss your design needs.
monoline stylish logo designed for an outdoorsy inspired fashion brand.")
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:format(webp)/99designs-contests-attachments/144/144060/attachment_144060256 "Apparel for digital nomads")
:format(webp)/99designs-contests-attachments/57/57659/attachment_57659725 "T shirt design for Glstkrrn clothing company")
:format(webp)/http://s3.amazonaws.com/projects-files/42/4218/421832/bf54abb5-fd66-49f1-89a1-a84a30c6f22f.jpg "1-to-1 Project:
Came up with this design after client requested a Geometric Minimalist Mountain of their collection.")
:format(webp)/99designs-contests-attachments/136/136417/attachment_136417197 "Tropical surf camp, beachfront housing that will host travelers providing surf lessons and fashionable gear and apparel.")
:format(webp)/99designs-contests-attachments/136/136497/attachment_136497733 "sea monster")
:format(webp)/http://s3.amazonaws.com/projects-files/73/7394/739405/961ad5ee-7a04-488b-adc5-e53eda1b26d1.jpg "An exclusive design I made for a clothing brand from Germany.")
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