:format(webp)/http://s3.amazonaws.com/projects-files/87/8770/877051/10ad3ecf-4830-4f66-80bb-e56e383e9ae4.jpg "ISSANN is a US electronic music artist participating in the emergence of \"wave\" music. The client came to me for a new logomark and cover art based on a mix of futurism and echoes of cyberpunk.
Regarding the logo, I chose to dispense with a separate mark and retain only a wordmark, taking the bold step of splitting the artist's name. Two small interventions on the Ns are enough to point to the future. The framing within an outline square establishes the wordmark as a clear logomark.
On the cover art, the client was looking to explore female forms. I created a female figure in geometric triangulation, based on a custom 3D model. In the background, as a counterpoint, are abstract waves, also geometrically triangulated. Departing from the dominant color aesthetic of the scene within which the artist works (mostly blue, purple and pink), I employ an orange, yellow and burnt brown aesthetic, pointing to multiple futures instead of the stereotypical generic.")
:format(webp)/99designs-contests-attachments/87/87662/attachment_87662905 "Mantis is software for a cryptocurrency/blockchain (bitcoin) project. I created a mantis in line art style with a dimensional shadow, that secondarily takes the shape of an abstracted M. Clean, contemporary and memorable.")
:format(webp)/http://s3.amazonaws.com/projects-files/87/8770/877051/e2ac1e45-6ff4-43b3-b08f-62194fd12261.gif "ISSANN is a US electronic music artist. By his own words, he often contemplates a future where humans are integrated with technology. To represent this transformation I created a glitch art video segment based on line art I created alongside a new wordmark. I'm imagining the emergence of a new machinic form of sentient life.")
:format(webp)/99designs-contests-attachments/134/134180/attachment_134180766 "Dacopa is an app that will soon be launched in Brazil, thereafter internationally, providing news and coverage of the 2022 FIFA World Cup.
The client was looking for a minimalist, easy-to-understand app icon - something bold, smart and accessible.
Reminded of the pictograms of Otl Aicher (1922-1991), design director for the Munich 1972 games, I wanted to try to reach an economy in the use of design where it almost appears there is no design at all.
This mark emerged, based on the most primary shapes, and tied together with a single shadow.
We then honed in on a classic neo-grotesque typeface to round out a contemporary design that gives a nod to the masters of Swiss and German modernism.
http://dacopa.com")
:format(webp)/http://s3.amazonaws.com/projects-files/61/6179/617990/c98eb03a-d618-4a3b-ad92-39ca96371b5a.jpg "General Tool Company (GTC) is an aerospace and defence industry engineering firm based in Cincinnati, Ohio.
The mark is something the company decided on quickly, but the brand book took time, and we're both happy it did. You don't know a mark until you've worked with it enough. Sometimes primary choices, like typography and color, are slow to resolve. With each iteration we were getting closer, and the pieces of the jigsaw were falling into place.
GTC is rebranding after several decades. It's a big move for the company, and the goal is to set the firm more clearly on the national and international landscape.
Sober, professional and compelling, and topping out at 50 pages, the brand book arrived to do exactly what it should do: frame the evolution of the brand, and lay guidelines for its deployment and development.")
:format(webp)/http://s3.amazonaws.com/projects-files/83/8336/833697/290cb5cc-a3d6-4722-a8ec-b77dd09c9b67.jpg "Founders, Inc is a technology-focused ideas incubator based in San Francisco. A simple mark based on geometrical triangles, I wanted to convey layers, structure, foundations, and planning. An F, for Founders, is lightly suggested on an oblique angle. I was also thinking about arrows and the cumulative unfolding of technology. That every generation fires arrows into the future. And it is for the next generation to find those arrows and fire them further.")
:format(webp)/http://s3.amazonaws.com/projects-files/41/4170/417066/879bdf58-681e-4c8c-aa00-d95d35921cb2.jpg "This project was a genuine pleasure to work on. It was also one of the most difficult projects I've engaged with. The company name is derived from the word \"logic\". The founders imagined logic as a physical element. They are engaged in advanced AI/machine learning-based digital advertising. \"Whatever can be measured can be acted upon.\" Logic is the foundation and fabric of AI, and thus Lognium is the foundation and fabric of digital advertising.
How to represent logic graphically. I explored a large number of concepts. Ironically, one of the last I presented was one of the first I created. A simple addition sign, with an L cut and separated. It spoke to the client immediately. We then worked on custom typography to arrive to this clean and strong logomark.
I like when something basic and practically universal can be commandeered. This is the case here, and I'm excited to see this startup grow.")
:format(webp)/http://s3.amazonaws.com/projects-files/48/4865/486546/73bed882-6d4f-44ef-8761-600ab9486578.jpg "Bond & Kingsley is a new brand in the making in the health and wellness field.
The client is an avid fan of 20th century design modernism — the so-called International Style in design. The likes of Herbert Beyer, Walter Drexel, Theo Van Doesburg, Ernst Keller and Josef Muller Brockmann.
Bold text. Luxurious, but simple.
After exploring a number of monogrammatic marks based around geometrical forms, we arrived to this: a classic, strong, type-based logomark.
The vowels are removed. And in the tradition of the old masters, often the name will be repeated by paring the logo with the name.
The ampersand was replaced by a plus sign.
And as we explore from here and build out the brand, I hope we will see a level of chaos enter, along with bold and striking colors, contrasted by a generous canvas of matte black.
I'm excited about this project.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/7d868cd6-b9e5-4d40-9865-0f9f84eb1037.jpg "Ventureiz is the company behind a cryptocurrency in development - VIZ. The mark was to be simple and bold, with the potential of finding its place in the cryptocurrency market.")
:format(webp)/http://s3.amazonaws.com/projects-files/46/4602/460247/ac7468a6-9327-4e4e-80ff-6e7fe668a90d.jpg "SYLVA is a Colorado-based pop/funk group, inspired by progressive rock/metal (Frost, Anubis Gate, Porcupine Tree, Dream Theater), fusion artists (Return to Forever, Snarky Puppy, Dave Weckl), and more mainstream pop/funk groups (Michael Jackson, Justin Timberlake, Jamiroquai).
The project — which dates back 10 years — has had many faces. The band, wishing for something simple and yet powerful, graciously gave me creative freedom to dream up something new.
The initial need was cover art for the band's upcoming debut release, \"Come Alive.\" I created a vector graphic that at once could be a burst, and also an eye, denoting wakefulness and a force of presence.
The project further expanded to include a 16-page CD booklet, and a revised wordmark. The art will become the basis, also, of merchandise, posters and the group's online presence.
Vector graphics aside, the artwork here is custom made generative art, created by manipulating source images with Javascript in Processing app.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/5fcc3c3e-e743-4221-a987-06c2b97dc343.jpg "NorthStar Land Solutions is a technology-focused firm in the natural resource-driven land acquisition sector in the United States. In essence, NorthStar has developed a proprietary technology platform to ease the process of mineral acquisition, and is offering this service as a B2B value proposition. NorthStar has a series of products in development that will each apply to a particular aspect of the process flow, and it is conceived that NorthStar's own mark will be forked to cover these product offerings. Polaris is the second major product of the company, with more to follow.")
:format(webp)/99designs-contests-attachments/77/77670/attachment_77670985 "This was somewhat whimsical. The publisher deals with historical as well as contemporary fiction, and my mind jumped back around 200,000 years. I was thinking about the primary motion shapes of a rabbit, and arrived to this, which reflects a kind of aesthetic one might have seen in cave paintings. The client went in a different direction, but I like this aesthetic and wish I could experience the kind of visual outlook that represented reality, at the dawn of the age of man, in this manner.")
:format(webp)/99designs-contests-attachments/93/93282/attachment_93282362 "Outsiders is a company that cuts the middlemen and offers to consumers, direct, classic Swiss watches at affordable prices.
In this mark, I attempted to capture graphically the essence of estrangement. A sense of incompleteness — a vibration and a tension. There's more here, for me, than an incomplete O. What remains has an emotional frequency — a strange energy that is muted and uneasy.")
:format(webp)/http://s3.amazonaws.com/projects-files/54/5431/543161/d322d4aa-44e0-448e-a8b8-a933b290715b.jpg "Belmont Carrera is a wholesale auto dealer and engine building service provider for Porsche cars.
This project was interesting and challenging not least because of my admiration for Porsche design. The Porsche 911 is one of the greatest works of 20th century design. While Dieter Rams is deservedly recognised for his impact on modern design, the Porsche design team had no lesser impact.
So I wanted to approach this task respectfully and seriously, and genuinely attempt to reach a mark that could stand upright amid that heritage.
Perhaps the most recognisable element of the Porsche 911 is its tailgate. Taking a cue from the wrap-around brake lights often seen on 911 designs, I constructed a B plus C monogram.
The tapered curves — not unlike the actual tailgate of the car — give a three-dimensional effect, adding depth and beauty. Meanwhile, the mark is paired with an elegant sans serif, to complete the premium feel.")
:format(webp)/99designs-contests-attachments/79/79352/attachment_79352266 "The owner of the business wished to depart from traditional icons and graphics associated with the real estate sector, and to emphasise luxury and feminine as characteristics in their brand design. The deer is a classic symbol of heritage, old money, refinement, beauty and elegance. Here I create a geometrical and abstracted head of a deer, using the arrangement to echo \"V.\" It is light and feminine in its curves, while refined and memorable. The simple sans serif typeface compliments the mark and speaks of professionalism, value and quiet confidence.")
:format(webp)/99designs-contests-attachments/91/91009/attachment_91009119 "Typical to many contemporary community churches, this church wants to depart from traditional iconography while nonetheless remaining recognisable to a wide public. I focus on the idea of gathering and represent in the mark a set of pews with a central aisle running down the middle. Leaving a horizontal break allows a cross to be present in negative space, while the meaning of the marked is linked to the church name visually, in a space of gathering.")
:format(webp)/99designs-contests-attachments/92/92933/attachment_92933061 "A different take on recurring \"jumping fox\" designs. On the one hand, the goal is to write the essential shape of the fox in as few lines as possible, while on the other it is to give character to the fox: an expressiveness, and strength, while oblique and esoteric, in what would be the face of the fox. The effect is rounded out by careful use of gradients to give a sense of dimensionality to the front part of the fox as it jumps.
The Cubist echo is most pronounced if you turn your head to the right and focus on the front curve of the face. Is it a fox, or some strange otherworld creature?
Regarding the company it was created for ... my thought was, 'break it up, get creative, get energetic! Jump!'")
:format(webp)/http://s3.amazonaws.com/projects-files/72/7215/721527/ff098e26-2cf6-4ecb-852d-b66754870a79.gif "I put this together when mapping the wider brand aesthetic for Fourth Dimension. Adapted, could be used as a site hero image, or for online services promotions.")
:format(webp)/99designs-contests-attachments/140/140048/attachment_140048702 "Buddha-like figure in a burst of tea leaves. The design deploys stipple shading to lend a vintage or retro feel.")
:format(webp)/99designs-contests-attachments/94/94099/attachment_94099183 "A simple geometric line arrangement that takes the form of a V, echoing the business name, and has a resemblance to a laurel wreath, to echo victory, and a burst of light on a horizon, to echo the positive impact of the consultancy business.")
:format(webp)/99designs-contests-attachments/102/102428/attachment_102428632 "Community contest — just for fun.
Here, Apple reimagined via Bauhaus giants Josef Albers and Herbert Bayer.
The apple becomes a square. The bite combined with the leaf reminds of the Bauhaus signet designed by Oskar Schlemmer in 1922.
The E is dropped as unnecessary. The font a modern revival of Schelter & Giesecke's original Breite halbfette Grotesk,
The Bauhaus movement set the foundation for abstract minimalism across the 20th century. Designers like me owe everything to them.")
:format(webp)/99designs-contests-attachments/140/140056/attachment_140056503 "Satan. Abstract, minimalist, ominous.")
:format(webp)/http://s3.amazonaws.com/projects-files/38/3804/380460/33b8c369-dbee-4181-8cf0-fb47290d3f1b.jpg "This is an example of a basic brand book I offer as an add-on to my logo and brand identity services.
Aside from the standard gathering of technical and application guidelines in one place, the brand book is a reminder and analysis of your origin story, and the deployment and development of that story in the logomark.
Brands are unifying ideas. I lay out the basis of a brand ecology on the conceptual and technical levels, to be a reference point and anchor as you grow, extend and deepen your brand.")
:format(webp)/99designs-contests-attachments/110/110281/attachment_110281455 "I did this only for fun; the book is targeted to an audience that this wouldn't fit. I just liked the title, and the fact that the book is written by a 12-year-old.
The book is about a girl who in darkness becomes a monster. She tries to hide this fact, but falls under the watch of shadowy secret agents. Eventually, friends and family rescue her, and it transpires that they are all monsters, too.
In the cover, I just wanted to represent identity distortion. Similar to another cover I did a while back.
Maybe it's how I feel, oftentimes.")
:format(webp)/99designs-contests-attachments/139/139984/attachment_139984633 "Simple mark using negative space")
:format(webp)/http://s3.amazonaws.com/projects-files/126/12624/1262428/6a8689d6-ed89-46e5-af34-ac24da47abdb.jpg "Falcon Digital is a UAE-based advisory for assets in the digital space, including cryptocurrencies and NFTs. We were looking for a distinctive, abstract and aggressive mark that would establish ground vis-a-vis traditional institutions and competitors in this emerging space. The falcon is an important symbol in the Arab Gulf, signifying courage, vision and force.")
:format(webp)/http://s3.amazonaws.com/projects-files/38/3804/380460/abd4224e-d80a-4a6e-b173-5bd2deb1846e.jpg "Dovetail is a furniture design studio that stands opposed to contemporary throwaway culture. The studio aims to preserve the traditions and practices of modern masters like George Nakashima, Hans Wegner, and Charles and Ray Eames, inspiring an emotional connection between the customer and the finished piece.
The mark is an abstract composite: elements that fit together, shifting between three- and two-dimensional perspective; and a bird, confirmed in a minimalist curve. I wanted to emphasise connection, and to echo the business name from two directions.
The mark is paired with an elegant monospace font. Professional but lowkey, like the craftsman it does not advertise. It speaks of plans, technical drawings, and execution.
In terms of color, the brand is constructed around neutrals with a strong but infrequent accent. I wanted to echo the gentle elegance of Wegner, paired with the bold and striking innovations of Carlo Scarpa.")
:format(webp)/http://s3.amazonaws.com/projects-files/64/6403/640398/a4f16f77-72ef-425f-afd4-41ecde61d17d.jpg "Nimble Photons is the online presence of a San Francisco-based photographer. The main focus of his work, and his passion, is art nudes.
Originally, the client was using a bitmap image of a solar eclipse as a logo. I combined this idea with the hint of a traditional lens shutter. The outcome is a delicate mark, minimalist and abstract, and feminine. An eye? A wing? There is movement. Something is unfolding, revealing.
Amid the vulgarity of our times, Nimble Photons stands as a counter-point. I appreciate the pursuit of the signature of beauty.")
:format(webp)/http://s3.amazonaws.com/projects-files/43/4335/433514/bb054ee9-9654-464c-b86d-fdd8475fb394.jpg "\"Justlikeu\" is a new project for an artist and producer of electronic music. Disenchanted with the mainstream electronic music scene, this artist with worldwide exposure wanted to go deeper, to produce a more authentic music and experience, centred around universal themes that touch us all.
This project ran for almost two months. We considered over 70 symbols and logomarks. In the end, we returned to the first symbol I created: the incomplete circle.
A wholeness that is missing, the symbol represents the struggle we have to find ourselves in the world and to understand ourselves. I wanted to say that we all have something missing, and in this we share a deeper solidarity, one we find reflected in others.
We help each other to fill in the gaps, to reach acceptance, and we move forward together, imperfect though we may be.
The artwork here is custom made generative art, created by manipulating source images with Javascript in Processing app.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/65b6202d-c48a-4289-9bf2-a4fa85ff646e.jpg "Simple business card refresh for Frontier Mining, a California-based cryptocurrency mining company. The client wanted to reinforce the geological anchor in their existing logomark, so we honed in on a topographical pattern that echoes landscape, flow and frontier.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/cac83db2-76cd-42ee-8738-8e33ae872773.jpg "Surge Development is a US company that develops multi-family housing nationwide. The client was looking for a unique and simple design that could ground their efforts to build their national profile. The client chose the name Surge as \"a sudden powerful forward or upward movement\" and was looking for a design to encapsulate momentum, movement, energy, and building towards something. Conscious of the aesthetics of the construction and real estate sectors, I created this mark that represents a wave form in a bold manner. The mark also plays on the form of the letter S. Simple, dynamic and strong, and fitting as an emblem in the construction and development industry.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/6e66bf40-7183-423d-b4cb-1360011dfd85.jpg "Kinetic is a new brand emerging on the cutting-edge of research into cannabinoids and genomics. The company aims to link nature and humanity literally, through scientific advances, cultivating an exact match of a plant to the specific genomes of a specific human. The wider goal is to help open a new horizon in human health and connectivity with the earth. After exploring in discovery a number of directions, the client honed in on this mark, which combines a K with a rhyzomatic network evocative of roots, connections and flows.")
:format(webp)/99designs-contests-attachments/101/101955/attachment_101955620 "Loop is a creative agency, it's name inspired by chaos theory and the so-called butterfly effect: everything is connected. I wanted to depart from strict symmetry and infinite loops, and created this organic, unusual mark. I wanted to invoke folds, morphosis, in something that would stand out and be unlike so many other corporate or creative agency marks. It is paired with simple typography, without gimmicks.")
:format(webp)/http://s3.amazonaws.com/projects-files/164/16495/1649539/fd0d1b8c-b1e6-4c85-94ce-126a18c52e8c.jpg "Level Up is a US-based company that delivers mobile, personalized intravenous (IV) health boosts, branching out now into new services (lab work, peptides, hormones) and looking to establish a national franchise of bricks and mortar health and wellness centers. The client was looking to take an existing logo/brand and overhaul it with a more modern and minimalist design.")
:format(webp)/99designs-contests-attachments/78/78975/attachment_78975751 "An abstract, Cubist interpretation of Arturo Di Modica's \"Charging Bull\" that stands in Bowling Green Park in Lower Manhattan, New York City. An elegant, unique, economic and artistic character mark in a business domain dominated by monograms.")
:format(webp)/http://s3.amazonaws.com/projects-files/126/12624/1262428/fb6c64bc-1e44-44ef-9c71-fcc3900f2b6a.gif "Falcon Digital is a UAE-based advisory for assets in the digital space, including cryptocurrencies and NFTs. We were looking for a distinctive, abstract and aggressive mark that would establish ground vis-a-vis traditional institutions and competitors in this emerging space. The falcon is an important symbol in the Arab Gulf, signifying courage, vision and force.
This is a glitch art reel created along the journey of arriving to the mark.")
:format(webp)/http://s3.amazonaws.com/projects-files/75/7504/750485/b097e48b-293f-4ab8-b804-039ac51edbe5.jpg "SHLEN is a soon-to-be-launched exchange for cryptocurrencies. It takes its name from shilling, the unit of currency formerly used in Austria, Britain, and British Commonwealth countries. The word derives from a Germanic root, meaning to split or divide.
The client was seeking a dimensional, line art-based mark. I wanted to play both on abstract forms of S, and X, for exchange. The mark is divided, to give a nod to the original root meaning of the word shilling.")
:format(webp)/http://s3.amazonaws.com/projects-files/72/7215/721527/e086d716-07ca-4006-971b-391b2af350a2.jpg "Fourth Dimension Wealth is a financial services company based in the United States. We explored a number of directions, including Escher-esque designs focused on anomalous spatial paradoxes. In the end, we returned to this mark, echoing Platonic solids, as an elegant and simple way of representing additional dimensions. Using differential line weighting, within the hexahedron a tetrahedron emerges. There is a sense of inner space, even though the mark is a flat single colour.")
:format(webp)/99designs-contests-attachments/84/84051/attachment_84051669 "Theseus famously entered the labyrinth to slay the minotaur. I use a musical staff, and have the eye of a monster/minotaur peaking out. An illustrative, slightly retro alternative to clean icon based marks in this instance.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/1e8cdd04-84f7-462a-98ff-71638d46c795.jpg "BIB Partners is a Geneva-based corporation that connects substantial development partners with relevant states and private sector projects principally in the developing world. As their business expanded, they needed a more solid corporate brand identity, appropriate to the high multiples the company deals in. The mark itself - minimalist and direct - is a play on B and P, melding the two together in a discreet mark that is solid and in keeping with the business strata on which the company operates.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/3353d7b0-2725-4e0c-a7a0-ca476ed147bf.jpg "A new AI (artificial intelligence), enerji will engineer new techniques and solutions for health and wellness, ranging from software to hardware, from waveforms that can counter head pain and mental health issues, to the metaverse and designing new and improved pesticides. The Client sought a mark that could embody and identify this new AI, while also suggesting life. I arrived to this energetic mark, which includes an e, for enerji.")
:format(webp)/99designs-contests-attachments/145/145313/attachment_145313792 "TRK is a high end cosmetic hair and beauty products brand targeting successful women who deserve to be pampered. This simple and clean lettermark exudes luxury and modernism.")
:format(webp)/99designs-contests-attachments/76/76591/attachment_76591989 "I was thinking of two things: 1) the concept, and lived reality of the \"speakeasy,\" and the incredible history and culture associated with them; 2) the notion of \"caveat\" as a disclaimer, or warning. Melding these two concepts together, I add an exclamation mark on Caveat, to denote an interjection, and I change the lead C into an ear, to denote the quiet speech that attended the first speakeasies, but that now are places where people can gather to talk and experience the richness of a modern urban culture. I wanted the C/ear to function as both: to be balanced between these two. Along the way, it also occurred to me that the C/ear and the exclamation mark could be used together, in certain circumstances, as an abbreviated mark, or a mini logo that might be useful in-house.")
:format(webp)/99designs-contests-attachments/79/79560/attachment_79560479 "I pursued several directions for this contest, including an actual labyrinth, but this design is my favorite. I find the history of the labyrinth to be deeply fascinating. Labyrinths were often placed in the environs of cathedrals, and on the flyleaves of scriptural manuscripts, representing a passageway from the profane to the sacred. The labyrinth was an encounter, representing both potential and danger. In Greek mythology, the minotaur resided at the centre: half-bull, half-man, this archetype was allegorical of man's journey into himself. When Theseus slays the minotaur, it represents the taming of the unruly in the domain of men. Which in itself is its own tragedy. In this design I respond to the idea of the encounter, and our bearing towards the labyrinth. I create a timeless face: the man armed with reason who is facing his monsters. Sadly I was passed over in this contest, which I regret because I would have loved to have worked on this project. It's nature fits me completely.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/d082c5a1-10ac-4e72-92c9-fd5d00a0fcce.jpg "The Palo Alto Institute of Technology is an international IT education and consultancy arm established under the umbrella of Euclid University, an intergovernmental UN Treaty Series organisation headquartered in Gambia. The client sought a unique mark that would speak to science, the global reach of Euclid, and the role of technology and education in broadening human horizons.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/d36f94a9-3fa3-4fdf-a92d-626e710c508a.gif "Part of a video reel to be used as an asset within the Parafin brand.")
:format(webp)/99designs-contests-attachments/154/154580/attachment_154580196 "Iconic Brand for Hey Sunshine Hydrating Body Cream")
:format(webp)/99designs-contests-attachments/145/145950/attachment_145950165 "Serum packaging design, minimalist, clean,simple, and luxury design concept.")
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