Background information
Organization name
Adorably Awful
Industry
Fashion
Description of the organization and its target audience
Adorably Awful is a fashion brand dedicated to crafting endearing Japanese Kawaii/Sanrio-inspired characters engaging in candidly satirical or sassy expressions relevant to contemporary youth. The brand's humor lies in charming characters participating in actions and utterances typically unexpected from traditionally cute personas.
Content details
Description
We seek a mascot character for our brand with a Sanrio-style level of quality—a character that resonates with internet culture. Tips: Gender-neutral, prefer non-animal appearance. Emphasize desired art style; refer to provided reference images. Also no human based designs please.
Contest deliverables
1 x Digital design
Final files
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