Background information
Organization name
Namasté Solar
Industry
Construction
Description of the organization and its target audience
Namasté Solar is about more than helping homeowners and commercial property owners save money with solar. We’re here to prove there is a better way to do business; one where you can make a profit and a difference. When you choose Namasté Solar, you’re amplifying your impact by working with an employee-owned, local Colorado company that has passed the rigorous standards of social and environmental accountability required to become a Certified B Corporation.
Content details
Description
Namasté Solar is updating the design for our installation van wraps. These are highly visible and have helped us generate brand awareness in our communities. Because of this we want to maintain the bold yellow color of the vans with the prominent logo but we want to see a more integrated and visually appealing design.
What are we looking for?
1) A clean design that offers engaging design elements without being overwhelming. The focus should be on logo and our message of "Save with Clean Solar Energy"
2) Maintain the bright yellow as the primary color of the van while working in new design elements that imply environment and have a bright, optimistic feel.
3) A more integrated design that focuses on the following:
- Logo as the most dominant feature
- 1st most prominent messaging = “Save with Clean Solar Energy”
4) Additional elements that should be small and less prominent - not focal elements! (Also, it doesn't all have to be on the sides)
- Certified B Corporation seal, with copy “We are using business as a force for good. This company meets the highest standards of social and environmental impact.” (see design sample below)
- Local, employee-owned
- Serving Colorado since 2005
NOTES:
- The yellow color of the van = Hex F9D147 or RBG 249,209,71 but we’d love to see options that provide some subtle texture and/or variation to the vans. The current van design has a watercolor feel to it that adds interest to the yellow so it isn’t a solid, flat color.
References
Other notes
- This contest should be designed for the 2019 Dodge Ram Promaster 3500 High Roof Ext 159” wheelbase (specs available at https://www.ramtrucks.com/ram-comme…uide.html). We have other sized vehicles that this design will need to be adapted for – that work will be a separate project with a separate budget.
Stock images
Client is not sure if they want stock images used in this contest.
Stock images are licensed photos and vector files. Please declare stock when you submit designs so that clients can pay for licenses.
Attachments
Contest deliverables
Digital design
Final files
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