Background information
Name to incorporate in the logo
Complete Creamer
Slogan to incorporate in the logo
Description of the organization and its target audience
A natural, healthy, protein-rich liquid coffee creamer targeting athletes/gym-goers who take protein supplements, as well as health-conscious daily coffee drinkers in packaging that sets the product apart from the competition on the shelves.
Industry
Food & Drink
Visual style
Colors to explore

Other color requirements
Style Attributes
Design inspiration
A logo with color! Could go for more neon over the 8-pack crayola, but this is uniquie in that it doesn't share the same general features as the others: muted earth tones and more or less the same font. Not particularly sold on this block font, but something unique and with colors, chrome even, could be interesting.
Skulls are overdone, but we would like to have eye-popping packaging on our products like these beers do. Whether that means the logo should be understated or be equally vibrant is up for debate. Not necessarily going for the shock value theme on the beers, but the colors and art style are neat.
References
Attachments
Other notes
Eye-catching logo, and/or sleek memorable logo to pair with vibrant/lively packaging. Gives impression of health/performance if possible. Easily recognizable/original, supports brand recognition; potential for a mascot if it adds to the design. We are not sold on a particular approach, hence why we have come to the creatives. Feel free to take liberty in your creations, they must be original - will be pursuing a trademark afterwards. We are interested to see what the finished products are!
Contest deliverables
1 x Logo
Winner of this contest
1 x Business card
1 x Letterhead
1 x Envelope
1 x Facebook cover
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
Plus: Colorful, obvious what the product is
Cons: Colors are juvenile, cartoonish