Background information
Name to incorporate in the logo
Wicked Cilantro
Slogan to incorporate in the logo
Description of the organization and its target audience
We are a fusion-food joint with a mouth watering twist in all our offerings. From Asian dumplings and soups, to Indian butter fried noodles and western continental dishes.
Every preparation has a unique, rare blend and touch to it. We are a start-up with big future plans catering to food lovers in Downtown Toronto, Canada - as of now.
We love to experiment and innovate, always with a goal of pleasuring the taste buds of our customers.
Industry
Restaurant
Visual style
Colors to explore
Other color requirements
Green because of cilantro, Maybe little hints of Purple, Black, Blue or Red?
Style Attributes
Design inspiration
References
Attachments
Other notes
We would like the customers to associate the logo with premium, innovative, and unique delicacies. Something that makes them feel - "I am going to have a great time eating the stuff these guys have to offer."
Something like the refreshing, appetizing feel of a fresh green leaf of cilantro (coriander). A logo that excites them in anticipation of an addictive taste that they will encounter once they taste our offerings and will keep them coming back for more.
We believe in absolute creative freedom, that is why we would like to empower designers with the liberty of going beyond the obvious and create magic. That is why we will push no images, sketches or anything to restrict your judgement or any cue for you to begin your imagination from.
Just feel free, think about good food and having a good time.
Just have fun, and go ahead, dazzle us. I know you will.
We wish you all the very best, and happy designing. :)
Thanks.
PS: Please note we are looking at this assignment as the first step towards many more to come as our parent company will be rolling out various design projects for the whole business.
Contest deliverables
Logo
Winner of this contest
Business card
Letterhead
Envelope
Facebook cover
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.