Background information
Organization name
Missing Niche
Industry
Political
Description of the organization and its target audience
Book publishing. Target audience - everyone
Content details
Description
THE BOOK
True stories of what is happening in hearts and minds of law enforcement; a way to see them as what they are – human.
This year has been a tough year for law enforcement. Although line of duty deaths are down, so is morale. We turn on the news and see the men and women who protect our communities held with their feet over the fire on a regular basis. I am hoping to help change that image with this book.
I think people forget that the men and women who patrol our streets are human, that they have families, and that they suffer emotional trauma from their occupation. We don’t see what happens once the news cameras are shut off. We don’t know what it’s like for their families and we don’t know what goes through their minds. This book will show readers all of that through a series of stories based on interviews with 25 officers and their families from around the country.
The inspiration for this book?
Ferguson. Seeing so much hate extended to all of law enforcement in the aftermath was troubling. It hurt my heart to read the news. Mainstream media isn’t willing to take a neutral stance until all of the facts are out. Viral posts become those that are the most inflammatory as opposed to the ones that are most flattering. This book will show you some of the happiness, and some of the heartbreak.
Although I suspect my biggest audience will be law enforcement families, this book isn’t for them. They live it. The book is for the guy that is pissed off because he was speeding on the way to work and will now be even later, the gal who couldn’t get out of a DUI so she wrongly accused the officer of misconduct, and the next person armed with a gun who thinks that killing a police officer will somehow help the world become a better place. Those are the people who need to read this book.
If one mind changes as a result, if one person is a little kinder when they are pulled over and if one person can hold their judgment before they assess the entire situation, the book will be a success.
The proceeds from the book will go to law enforcement charities. None of the officers in the book will be compensated, as they have all volunteered their stories.
References
Other notes
I have attached a concept that I like A shiny badge covering a heart
drawn by a child. Lying in the dirt, rubbish or rubble of some kind.
The heart and the badge must stand out if this concept is used. But I
am open to other ideas. It has to make people think there is more to
the badge than guns and handcuffs.The officers interviewed for this
book have performed good deeds - buying basketballs, buying food,
giving people rides to other states, providing a prosthetic leg.
Others have been shot, one was killed and his parents provided his
story. Their stories tell why they became police, the deeds/events and
pictures of them in civilian clothing to make them look more like the
average citizen.
If you use a badge, I prefer a silver one. Gold is reserved for brass
and detectives. Thank you
Contest deliverables
Digital design
Final files
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