Background information
Organization name
Busy Bee Books
Industry
Entertainment & The Arts
Description of the organization and its target audience
Busy Bee Books is a dynamic and up-and-coming activity book brand that aims to cultivate a passion for learning and creativity in children. To amplify our brand's identity and create a connection with our target audience, we are launching a contest to design a unique 3D character named "Busy Bee." This character will be the face of our brand, gracing our book covers and promotional materials, including animated videos.
Content details
Description
Objective:
To design a 3D character model of "Busy Bee" that encapsulates the spirit of our brand—energetic, curious, and passionate about learning. The character should be memorable, versatile for various applications, and should resonate with both children and their guardians.
Key Features:
Character Name: Busy Bee
Key Attributes:
Energetic
Curious
Intelligent
Physical Features:
Glasses: Busy Bee always wears glasses. (No other clothes or accessories) This represents the intelligence and keenness of our brand. The glasses should be modern, a bit oversized, and should fit the character's face well.
T-Pose: The model should be designed in the T pose, ensuring it is ready for rigging and animation.
Stylistic Preferences:
Style: Semi-realistic with a hint of cartoonish flair. Think Pixar or DreamWorks quality.
Colors: Warm, friendly, and vibrant colors.
Size: Proportions should be slightly exaggerated to emphasize the playful nature of the character (e.g., bigger eyes, slightly larger head).
Mood: Cheerful, confident, and approachable. The character should emanate a positive and motivating aura.
References
Other notes
See attached files
Reference #1
• Love the face design and proportion of this AI made image, and would be very happy for the face and glasses to look just like this
• No "hair" on top of the head
• I like the antennae design, but not sure of the placement
• No clothes on this model
• I think this image looks great without the nose
Reference #2
• The slight fuzz/fur on is ok, but don't want the color to be less vibrant.
• Good wing design
• I like the blue eyes showing innocents, but open to other ideas
Reference #3
• I like the simple design
Reference #4
• Side view should look something like this, but a bit more upright
Reference #5
• Rear/stinger should look like this, ending in a dull point, no visible stinger
Reference - Busy Bee wing concept
• This is pretty close to what real wings look like notice the uppers are larger, and not teardrop shaped
Reference - for inspiration for designing the backside, look at the following YouTube video of an American breakfast cereal mascot. don't copy exactly, but it is the concept I'm looking for: https://youtu.be/NAVxTO6UgeI
Reference #7 - flying pose
• Busy Bee will be shown flying while holding an item such as an oversized pencil, magnifying glass, paint brush, etc.
Attachments
Contest deliverables
1 x Digital design
Final files
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