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Brand Foundation: BASIC Brand Guidelines
Brand guide service
PROJECT SCOPE:
1. Cover Design
2. Document Structure
3. Page Layout Design
4. Typography Standards
5. Brand Application Demonstration
CONTENTS:
A. Introduction
B. Logo Usage and Variations
- Primary Logo
- Logo Variations
- Minimum Size and Clear Space
- Incorrect Logo Usage
C. Color Palette
- Primary Colors
- Secondary Colors (if applicable)
- Color Usage
D. Typography
- Primary Typeface
- Secondary Typography
- Typography Hierarchy
- Typography Used
E. Basic Application Examples
- Business Card
- Letterhead
- Envelope
- Folder
What you will get
Please note that this is a very basic outline for brand guidelines. It covers the essential elements to ensure consistency in brand representation. You can customize and expand upon this structure based on the specific needs of your brand and the level of detail required.
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