Winemaker Maurizio Marchetti is meticulous about everything he does in both the vineyard and winery. In the winery he has a pneumatic press for a single, extremely light press of the grapes, called a “flower press.” Or, as Maurizio says with a nudge and a wink, “butterflies crush my grapes with their wings as they fly by.”
Task was to design upscale and very memorable label since it will be sold on very crowded shelves amongst hundreds of other wines.