alan NS got their new product label by running a design contest:
Create Innovative Icon and Label for Historical Italian Winery
Check out alan NS's Product label contest…
Food & Drink
August Wine Group
Description of the product
Winemaker Maurizio Marchetti is meticulous about everything he does in both the vineyard and winery. In the winery he has a pneumatic press for a single, extremely light press of the grapes, called a “flower press.” Or, as Maurizio says with a nudge and a wink, “butterflies crush my grapes with their wings as they fly by.”
Description of the product target audience
The wine consumer is slightly more female than male. It is a college educated urban consumer that enjoys wine.
Winemaker Maurizio Marchetti is meticulous about everything he does in both the vineyard and winery. In the winery he has a pneumatic press for a single, extremely light press of the grapes, called a “flower press.” Or, as Maurizio says with a nudge and a wink, “butterflies crush my grapes with their wings as they fly by.” We love this story and would like to incorporate a butterfly as an icon on the label. The tricky thing is the wine must look elegant so simply a big brightly colored butterfly will not work. Please think how the brand name ‘Marchetti’ can be incorporated into the label. The icon could be a simple shape, an emboss or colorful but whatever direction it needs to be refined and elegant. We do not want images of vineyards and would recommend against a predominantly dark or black label. We are very open to a wide variety of designs. We will look at different colors, fonts and icons. The overall design needs to look upscale and be very memorable since it will be sold on very crowded shelves amongst hundreds of other wines.
We are open to a wide range of sizes and shapes
Every design category has flexible pricing for all budgets. Product label starts at $299.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
alan NS collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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