This design process was greatly influenced by the design brief. The name Bois Joli ( pretty Woods ) a vineyard surrounded by a beautiful oak/fir forest. They also have a small flock of “babydoll” sheep grazing in the vineyard. After thinking over the details I decided to go with the approach of showing the vineyard exactly how it sounded. beautiful, simple, and natural. I took an oak tree to place in the center of my design with a sheep settled to the left. I wanted the name Bois Joli to stand out so I decided to place a banner style background behind. As I looked over my logo there was something missing, something that would bring it all together. That was when I decided to add the rings around the outer edges.. This process allowed me to create a timeless wine label.