This will be a brand that produces luxury cosmetics, fragrances.
If the logo was described in 3 words it would be; Luxury, modern, timeless.
Let's imagine the logo will be labeled on a luxury perfume.
The product will be uni-sex, however, more leaning towards a male audience.
Since the product name is "charm" short for charming, there has to be some sort of attractiveness to the brand image. It needs to look desirable, smooth, passionate. The logo itself needs to almost look charming.