* update: The idea behind our company is that we are multiple-shot marketing, leveraging automation and outsourcing to control costs, and we work across all marketing platforms -- SEO, PPC, email, brand design, website optimization, etc. So the "500 rockets" metaphor is our way of visualizing many modalities, all soaring upward, toward targets. So the visuals should show energy, multiple rockets, controlled flights, all moving upward.
The site is geared toward serious business people. The brand logo and the overall design are a bit whimsical, but overall we want the brand to be a serious brand for professionals needing services. We are aiming to build out videos and testimonials with a very professional look and feel.
The most important part of the design for our team is that it looks extremely polished and well put together. We want strong brand elements and a look and feel that says to customers, we would hire this team to represent our own brand.
There will be real people on the site, there will be videos of employees talking about products and projects, it will have a polished look and feel and be comfortable and attractive enough to pull in new customers.