Re-design a popular WordPress theme shop website
Check out charlie uJ's WordPress theme design contest…
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We sell WordPress themes. Our customers are both beginners to websites and web developers.
The colors should probably not be too different from the current scheme, but should extend and refine it.
1. HOMEPAGE Primary objective of this page: get users to click a ‘Browse Themes’ button to get them to view all our themes. Existing page to reference: athemes.com Inspirational websites: http://www.cssigniter.com/ignite/ http://teslathemes.com/ http://themeisle.com The HOMEPAGE should have these sections: – AWESOME WORDPRESS THEMES. Button to ‘View Our Themes’. Below this some kind of image. Maybe some of our themes on different devices like on http://www.cssigniter.com/ignite/ – Recent themes. Show 3 most recent themes plus a button to ‘browse all themes’. – Why choose us Our themes have been downloaded over 500,000 times. [smaller text]. – Then the following 6 reasons, probably 3 per row, with icons. • Fast and friendly support Our customers rave about our support. That’s because we take it seriously. You can post a question in our support forum at any time to get the help you need. • Easy Setup We spend a lot of time trying to make our themes as easy to setup as possible. This means only giving you meaningful options (like 1 slider to set up instead of 3), providing demo content you can import, and creating video tutorials you can follow along. • 30-Day Return Policy We want you to be happy with your purchase. If you’re not, just let us know within 30 days and we’ll refund you, without asking questions. • Regular Updates We don’t just release themes and leave them hanging. We constantly update them, not just to keep up with changes to WordPress but to improve them. One way we do that is by adding new features requested by our users. – Testimonials. – Latest posts from the blog section. – Featured on Use logos from WP Mayor, WP Lift, Web Design Ledger, SpeckyBoy. Noupe – Footer. (Not currently displayed on homepage but is shown on all other pages. See e.g. http://athemes.com/wordpress-themes/ Footer content can be similar to existing but instead of Recent Coupons have Recent Posts. 2. THEMES ARCHIVE PAGE Primary objective of the page: to showcase our collection of themes (make them look as good as possible, and so you can tell at a glance what they look like). Secondary objective: to make it easy for the user to find the kind of theme they want (e.g. business, blog etc). Existing website to reference: athemes.com/wordpress-themes Inspirational websites: http://teslathemes.com/wp-themes/ http://themeisle.com/wordpress-themes/ http://www.cssigniter.com/ignite/themes/ https://modernthemes.net/premium-wordpress-themes/ http://www.elegantthemes.com/gallery/ The page should have these sections: – Copy at the top: Free & Premium WordPress Themes – A menu at the top (horizontal) with the following categories: Premium Free Business Magazine Blog See http://teslathemes.com/wp-themes/ for a nice example. – A featured section for Sydney Pro (our best selling theme) at the top, similar to what Elegant Themes have for Divi and Extra: http://www.elegantthemes.com/gallery/ – Theme preview images should be bigger than they are now, and support retina devices. Maybe have two images per row, instead of three as there are now, like this: https://modernthemes.net/premium-wordpress-themes/ Name of each theme should be displayed. Should be able to access the demo or view more details for each theme, either by hovering or with buttons or a combo. Should be a call to action somewhere on the page, directing users to our pricing page. With text like ‘Want the best deal? Sign up today to our Developer package and get access to all our themes for only $99! [Button to View Pricing]. See: http://themeisle.com/wordpress-themes/ and http://teslathemes.com/wp-themes/ for examples 3. SINGLE THEME PAGE Primary objective of the page: To get users to click ‘View Demo’ or ‘Buy’ (when click buy will scroll to the pricing table at the bottom of the page). Secondary objective: To showcase the theme and its features in the most attractive and compelling way possible. Existing website to reference: http://athemes.com/theme/sydney-pro/ See also: http://athemes.com/theme/west-pro/ Examples from other sites that I like: https://audiotheme.com/view/obsidian/ (particularly the first two sections) http://www.wpzoom.com/themes/monte/ https://modernthemes.net/wordpress-themes/luna/ (particularly the initial section) http://themefuse.com/the-core-multi-purpose-wordpress-theme/ http://www.cssigniter.com/ignite/themes/noozbeat/ The page should have these sections: Initial section with maybe some kind of screenshot of the theme being used on a device (or multiple devices). Room for the name of the theme and a short description. Buy Now, Demo and Documentation buttons Reviews section. See what we currently have for Sydney Pro: http://athemes.com/theme/sydney-pro/ See if you can come up with something better. Theme-specific features section. See Sydney Pro (http://athemes.com/theme/sydney-pro/) for an example (Crelly Slider etc). Title of section can be ‘Main Theme Features’. Again, the idea is to present the features in a more compelling way than now. 'Included in every theme' section. Title of section is ‘Included in every theme’. 6 items, so probably 3 per row. Live Customizer - We use the Customizer, which allows you to preview changes to your website live, in all of our themes. This is the future of website editing. Updates - We don’t stop working on our themes once they are released. This means issuing updates with improvements, often based on customer feedback. We also make sure to stay up to date with the latest version of WordPress. Translation Ready - Our themes can be translated into almost any language. Cross Browser Support - We support the most popular modern web browsers: Chrome, Firefox, IE9+ and Opera. Fast Support - Our customers love our fast and friendly support. Our themes are intentionally simple and easy to use, but if you ever need a helping hand, head on over to our support forums and we’ll be happy to assist you in any way we can. WordPress Best Practices - We follow WordPress coding best practices, as laid out by the WordPress.org theme review team, so you can be sure your theme will perform well. Pricing table (this should probably be the same one as from the pricing page). Under pricing table in small text: 'All themes can be used for lifetime. To receive updates and support after license expires, you can renew at 50% off for another year.' For inspiration from a recent relevant contest, see: https://en.99designs.de/landing-page-design/contests/create-sales-page-one-popular-wordpress-themes-581621 -- 4. PRICING PAGE Primary objective of this page: to communicate our pricing in a clear, easy to understand at a glance way. Secondary objective: answer any questions about our pricing in advance. Examples from other sites that I like: http://www.themezilla.com/pricing/ https://northeme.com/pricing The page should have these sections: Title: pricing These lines of text at the top: Buy a single theme or sign up for a membership package to access all themes 30-day money back guarantee. No questions asked. (this line smaller). Three column table (Single Theme, Developer, Lifetime). Developer, the middle column, should be made to stand out in some way (e.g. use stronger colors and/or add a ‘Most Popular’ or ‘Best Value' ribbon). Single Theme $49 One-off payment 1 theme included 1 year of theme updates 1 year of premium support View Themes button Developer $99 One-off payment 7 themes included 1 year of theme updates 1 year of premium support Access all new themes Sign Up Today button Lifetime $199 One-off payment 7 themes included Lifetime of updates Lifetime of support Access all new themes Sign Up Today button All purchases, whether for a single theme or a membership option, come with the following benefits. Lifetime usage license You can use any themes you download forever. They are yours to keep. Unlimited domain usage You can use our themes on as many domains and as many times as you like, no limits. Personal and commercial license All our themes are licensed under the GPL, which means you are free to use them for both personal and commercial projects. Got questions about our membership packages? We’ve got answers! As a member, what do I get? For as long as you are a member you get access to our entire collection of themes, new theme releases, theme updates and our fast and friendly support on the forum. Will my membership auto renew? No, we’ll never charge you automatically to renew. We’ll send you an email reminder a few weeks before your membership is due to expire and you will have two options: 1) renew for another year with a 50% discount, 2) not renew. If you do not choose to renew, you will not be charged. What happens when my membership expires? If you do not renew your membership you will no longer have access to our themes, new theme releases, updates or support. You can however continue to use the themes you downloaded while you were a member for as long as you want. Can I continue to use your themes after my membership ends? Yes, you are free to continue using any themes you downloaded during your membership forever. What is your refund policy? We offer all customers a 30 day money-back guarantee. If you are not satisfied for any reason with your purchase simply contact us within 30 days of your purchase and we will refund you straight away, no questions asked. -- 5. BLOG ARCHIVE PAGE Primary objective of this page is to show our most recent blog posts and make it easy for users to find the type of content they are looking for. Existing page to reference: http://athemes.com/blog/ Inspirational website: http://www.wpexplorer.com/blog/ The main categories we have are: Reviews Collections Hosting Tips News
$3,099 Platinum package
Every design category has flexible pricing for all budgets. WordPress theme design starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their wordpress theme design.
Designers across the globe delivered design magic.
charlie uJ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
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