Since Google’s Medic update, we must pay attention to focal points that web crawlers are looking for, such as expertise, trust, authority, security, and privacy.
Our current site visually lacks from a trust and reliability standpoint. Our branding needs to be clearly professional service oriented.
From a layout standpoint, our site should be full-width with areas and tiles that span from edge to edge on desktop and stack elegantly on mobile. We need a hero image on the homepage and a simple call-to-action above the fold (similar to Firefox download page), but stronger focus around the first summary paragraph of content and on trust signals mentioned above on subpages.
Color pallet should be a mix of whites, blacks, and yellows, elegant, simple, and with fonts that can be read clearly without squinting or zooming.
Please include the following.
One of the leading Los Angeles pawnshops in the California area, we have served local residents from Pasadena, Beverly Hills, Glendale, West Los Angeles, Westwood, Inglewood, Brentwood, and Santa Monica for over 40 years. Our aim as professional gold buyers is to serve our Los Angeles residents with honest and reliable service from a Hollywood pawnshop