Tell us a bit about who you are and the people you reach
Who we are:
KapalApi is a well-established Indonesian brand in coffee industry with a long history. Over the years, the market has evolved and so too has the brand but we remain true to our roots and our culture.
The brand name “KapalApi” or steamboat was chosen because in 1927, the steamboat was considered the most innovative form of sea transportation. It was a symbol of conveying hopes and new ideas through sea trade. The brandmark hearkens back to the company’s early days of selling ground coffee as well as a The KapalApi Brandmark | History of KapalApi Brandmark nod to Indonesia’s maritime and trading history.
Today our heritage brand continues to serve Indonesians and coffee lovers everywhere who can attest to the high quality of coffee in every cup. And we promise that every sip will be a nostalgic trip into the aromatic past of the KapalApi brand
Our social media audience:
Gender : 50% women 50% men
Age 18-24 65%, 25-34 25%, 35-44 10%
Our social media links:
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the WordPress theme?
As a market leader company in coffee industry, we would like to have a design style that describe our value:
1. Kapal Api as a premium & high quality coffee brand in Indonesia
2. Kapal Api as an innovative brand
We are looking for a website layout that is clean and easy to navigate. Our site should follow our logo colors. We prefer white color as our dominant background layout color. Avoid using color that will look like festive, hype, and childish.
We would like you to design just the homepage first. We want a big featured image as an introduction of who we are. The page should direct the viewer to search or browse all our products too.
What to avoid
We didn’t need any elements like a chat forum, leave a comment and other interactive things.
1. Keep it clean and simple,
2. No need fancy design or anything that will distract our viewers from the information that we put in our page,
3. Adapt to Mobile device layout IS A MUST HAVE, without sacrificing the beauty of the design page.