Received a call from my account manager with some good advice.
1 - Please don't worry about the three pages. I may not even really need three pages right now. What I am really after is the right landing page so please focus on that for now. I will work with the winner to develop other pages.
2 - Other functionality of the web page. I would like people to be able to login to access their documents. I would like for people to be able to pay their invoice on line. Social media? I personally don't really get it but I probably should. If anyone can explain to me how FB, Twitter, Pinterest, Linkedin, etc. can help my business attract and convert qualified clients and how to incorporate that into my webpage I would be eternally grateful (and possibly monetarily grateful).
3 - Currently we only have a single location in Denver. I am planning on opening a second location south of Denver later this year. Ultimately I would like to expand outside of Colorado but for now I can only serve clients in Colorado due to licenses restrictions.
4 - I am not really looking to drive business through this webpage. I get clients by meeting with financial advisors, insurance people, CPAs and other attorney and the like. They then refer their clients to us. These referrals will probably visit the web page to see if we are legit, what the look and feel of the firm is, how much it will cost, etc. The web page (for now) is to reinforce what they have been told by the referral source. In other words, I think it is unlikely (though possible) that someone will type estate planning Denver into Google, pop onto our page and engages us. I may be wrong. You opinion and real life experience on this is very valuable to me.