Healthcare company needs a new modern website design

Aventa Senior Care

At Aventa, we provide innovative home health care services for seniors. Our target market is the adult children who are searching for care options for their aging parents. This target market is 55 to 70 years of age, well educated with a higher than average income.

https://AventaSeniorCare.com (or here's a screenshot if you're having access problems: https://screencast.com/t/cMMfIhb0Y)

This is our opportunity to modernize our website presence. Though our existing site design has served us well, it’s now a few years old and in need of updating. While we’ve tried to provide plenty of guidance in these instructions, we’re open to any suggestions or design ideas you feel will enhance our site.

Our site design should be modern and clean. It’s important that our site conveys that we are a company with expertise and resources. But there’s also an element of trust that we’re striving to convey. The site visitors are looking for a company who will to come into the home of their mom or dad and provide care for them. So trust and credibility as first impressions are very important.

The overall feel should be light, optimistic, hopeful, happy, etc. The subject of senior care can represent difficult challenges for the target prospects. So our ability to portray optimism and hope is important.

Photo images of happy seniors, often side by side with their caregiver, are important for our site and can be very effective in conveying hope. Similar to the look and feel described above, images should be light and happy as much as possible. The following are a few screen shots of what we would consider appropriate image examples:

https://screencast.com/t/tRbzzspdquMJ
https://screencast.com/t/ROIRVV2ENEg8
https://screencast.com/t/ZLHprRPQ1KS

Like most contemporary sites, we’re looking for a vertical scroll down design. As we were looking through available wordpress templates, the following are two example templates that were the closest we could find to the look and feel we’re striving for. However, these are meant only as examples, and we are open to alternatives.

http://preview.themeforest.net/item…w/19264353

http://preview.themeforest.net/item…w/15501504

Home Page Guidance

The very top left would likely show our logo. The upper right would show two phone numbers: Arizona: 480-535-6800 & California 619-535-6000 To the right of the phone numbers would be the BBB A+ Rating image currently shown on our site. To keep the top section as clean as possible, the social media icons should be located in the footer.

The top menu will include: Home Care Services, About, Why Aventa, Resources, Testimonials, Contact, Franchising, and then a button somewhere close to the menu that reads “We’re Hiring”. And somewhere on the homepage, as well as on all pages of the site, we'd like to provide the option to sign up for our newsletter.

Then below the main top menu, we're looking for a large image that has a feel of bright, happy, hopeful, with the verbiage: “We’re Changing the Way Home Care is Provided”

Below that, we’d like to show the 3 videos currently displayed on our home page

Then a section for “Recognition and Awards” where we will display the logos or images of awards and organizations that have recognized us.

Then, we’re envisioning 6 Icons with small paragraphs and “Learn More” buttons under the icons (see the following example links):

https://screencast.com/t/KnKVlR4cu
https://screencast.com/t/hn8gJ9aahVU
https://screencast.com/t/wLCIBb88

Then a small section called “Giving Back” where we have a small paragraph about the non-profit charity we started with a “Learn More” button at the end of the small paragraph.

Then a section where we can provide a few statistics for credibility. Here’s a few example screen shots:

https://screencast.com/t/OvJ6HcCC
https://screencast.com/t/dVorIjijJ93
https://screencast.com/t/8p6NqOyf1G

Then, the footer to include Recent Blog Posts, Recent Twitter posts, locations we serve, as well as other links, social media icon links, etc.

Also, we’d like to find a place to include the quote that’s currently on our home page as follows: Never believe that a few caring people can’t change the world. For, indeed, that’s all who ever have.
– Margaret Mead

If the order of these elements need to change, we’re open to suggestions.

Other pages will include:

Page: About Us

This page shows a good example of what we’d like to model. At the top would be a large image with a simple sentence of copy in the middle. Then, we’d like to have a picture of the founders with some verbiage. Then we’d show individual pictures of our management team. Then we’d list our board of advisors.

Page: Why Aventa

Again, we like how the following page is structured and the elements they use: http://familytreeinhomecare.com/why-family-tree/

We probably wouldn’t include the table comparing the 3 categories of providers. But other than that, we’d like to have similar elements as fond on this page.

Page: Home Care Services

On this page, we would be interested in displaying a relatively long list of potential services, similar to what’s included on our current site at https://aventaseniorcare.com/home-care-services/. We’d also like to have a menu of some links to additional pages on the left side of the page.

Page: Resources

On this page, we have a lot of resource links that we plan to include. Most of these links would lead to additional pages on the site.

We will do our best to provide prompt feedback. If you have any questions or suggestions for how we can make this a more efficient contest, please don't hesitate to reach out to us. We have additional website requirements that will need to be developed soon for new projects. We are hoping to find a designer that we can work with on those projects as well.