Designer was great to work with, and very accommodating of our needs and changes throughout the course of work!
Awesome work the final design looks great
He was very responsive and did a great job. I recommend him highly
How boonez started their wordpress theme design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a medical laboratory that performs food sensitivity and food allergy testing. We pinpoint the foods that you should avoid eating because they cause inflammation in your body and trigger recurring health symptoms such as headaches, digestion problems, skin rashes and other symptoms. We have two clients: we work with physicians & their patients and we also work directly with consumers.
Our target audience is medical doctors, chiropractors, holistic physicians, and their patients. For consumers, we predominantly have female clients aged 37-54 and usually a more affluent clientele. Our goal is not to be a commodity but focus on being a much more support driven organization where we provide not only the most reliable and reproducible testing but also the support to understand how to take action on your test results so that you end of feeling better.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the WordPress theme?
We would like the style to allow for a responsive design that will look good on mobile as well as desktop. The colors can be similar to our logo (attached), which is green, blue, and white primarily though the color palette we uploaded has other colors to give some ideas. We want our overall look to focus on precision through laboratory science while having a feeling of a high-end service. As far as the style we like the websites with a primary focus image at the top and then as you scroll down the experience is kind of like a slide presentation where each section has a primary focus or reveals a new part of the story. For content pages this can be shown through the different sections of the article with images and content, which will be better shown in the examples below. If we had to pick only one website to replicate it would be 23andme.com
Blog reel page:
What to avoid
We prefer the user experience to be very easy, so on the desktop site we prefer no drop down menus, nor confusing navigation method beyond simple scrolling and clicking. Though we mentioned how we liked the ability to use a version of a tab through the humann.com's homepage with selecting different products we prefer a more straightforward navigation and presentation of content as 23andme.com and wellnessfx.com demonstrates through their homepage. We do not want a busy website with multiple things in one location seeking the attention and action of the user with the one exception being the initial homepage with the top navigation, toolbox, and then primary front page image with button/call-to-action.
In a nutshell our final client is the consumer who is looking to finally make sense of what is going on in their health through our blood analysis. The right food makes all the difference. Our results will clearly tell them what they should eat and what they should avoid through a red, yellow, and green color code (red=avoid, yellow=caution, and green=good to eat). We are selling feeling better but we need to explain how it works as most people do not know about delayed food sensitivities but once we tell them how what they eat affects how they feel and that certain foods will trigger inflammation which then in turn signals the body to initiate various symptoms, then they start to remember how they get stomachaches after eating dairy, or headaches after eating gluten.