phil_la got their new wordpress theme design by running a design contest:
Design the most enhanced wine lovers site
Check out phil_la's WordPress theme design contest…
Food & Drink
We have a magazine about wine for winelovers. Furthermore we promote wines as affiliates.
Since our main focus is wine, I think colours that reflect our site the most are red (for redwine / grapes), brown / green (for vine stocks).
Weinliebhaber Design Overall need: Header with Logo, Main Menu (with up to 3 category levels in depth) and optional Ad-Banner Space Breadcrumbs Footer with links to about us, privacy, imprint Main Page (goal: Show an overview of the whole site). Example https://www.weinliebhaber.net Welcome Message List newest Wines by color type + view all button. Product List should have Image,Taxonomies (Color, Country, Region, Taste, Grapes), Name, Short Description (around 100 chars), Price (sale badge + strike through + sale price if in sale), details button and buy button Box with list of taxonomies (like find all wines by color, country, region, winery, taste, by food pairing). Lastest blogposts (with image + headline). Some should be highlighted as top-articles (please check example from reisetopia.de with "highlight" and "Die wichtigsten Artikel". Optional Spaces for Display-Ads (where applicate also for mobile): Skyscraper, Medium rectangle (300x250), Leaderboard (mobile / desktop), Billboard. Category-Page (main goal: find products, click on buy-button) Current-Example: https://www.weinliebhaber.net/farbe/rotwein/ Provide well structured filter options. For all colours I would love to get icons + text (redwine, white wine, rosé, champagne, sparkling wine, desert-wine), we need checkboxes and I would like to have sliders + from > to boxes for values like prices. Headline + optional Image. The product list should be optional starting with highlighted wines (top 3), that should have a "Highlight" or something like "most liked" Badge and / or some separation from the rest. Each product-card should have a title, image, information about the taxonomies (colours; grapes, taste: dry, medium, sweet; winery; type of wine like cuvée; country; region; year), price (incl. sale bade and strike through price if in sale), ratings as well as a details and buy button (focus on buy button). I would like to have 3 examples of Icons for tastes (will be another extra job for icons design for 92 aromas + around 25 Icons for Food like cheese, pizza ) , but it should come out of one "hand”): Examples should be designed for: Spices, Cherry, Apple. Aromas and Colors should be shown in filters and product cards as icon + text. Optional Spaces for Display-Ads (where applicate also for mobile): Skyscraper, Medium rectangle (300x250), Leaderboard (mobile / desktop), Billboard. Product-Detail-Page (main focus: Buy button) -> example: https://www.weinliebhaber.net/produkt/anima-negra-an-2-cuvee-2016-3-x-0-75-l It should have above the fold: Image, Name, Winery, Year, Country, Region, Rating, Best Price (we have multiple shops that could sell the same wine) with Price and Buy Button When scrolling price and buy button should be sticky. Further information on the page: Description. We need: Images, Headlines (h2-h6), Lists (ordered / unordered), Tables, Infobox for quotations (we need the author, optional source-link and the text itself), Infobox for additional info (info icon) Author box (Image of Author + Name + Short-Description of max 100 Words) Expert reviewers part with animation + optional image, name of reviewer + given points and optional Textbox (please see “Expert Reviewers” passage in this example: https://www.via-vinum.eu/acheter-vin-chateau-leoville-poyferre-2018-saint-julien ) Taste-Style & food pairing (light to bold and aromas we had made also on category page. Please check “What does this wine taste like?” & “Food that goes well with this wine” passages here: https://www.vivino.com/DE/en/angelica-zapata-malbec-alta/w/68824?year=2015&price_id=22795085 List of all facts (see top of this site: https://www.weinliebhaber.net/produkt/jean-marc-lafage-la-operette-igp-2018-rotwein-domaine-lafage/) FAQs Price-List (affiliate site with multiple possible shops selling one product) and prices please see example here: https://www.weinliebhaber.net/produkt/anima-negra-an-2-cuvee-2016-3-x-0-75-l#price-compare Optional Spaces for Display-Ads (where applicate also for mobile): Skyscraper, Medium rectangle (300x250), Leaderboard (mobile / desktop), Billboard. Similar wines (same product list like on category page) Blogpost-Page (main focus: Click on featured products) We need a headline (h1), Image, main content, for which we we need: Images, Headlines (h2-h6), Lists (ordered / unordered), Tables, Infobox for quotations (we need the author, optional source-link and the text itself), Infobox for additional info (info icon), Wine suggestions for 1-4 wines (same product list from main page), FAQs Author box (Image of Author + Name + Short-Description of max 100 Words) Similar Blogposts area Optional Spaces for Display-Ads (where applicate also for mobile): Skyscraper, Medium rectangle (300x250), Leaderboard (mobile / desktop), Billboard.
What to avoid
I don't want to have automatically switching sliders.
I need a sketch file or access to Figma with the results
Every design category has flexible pricing for all budgets. WordPress theme design starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their wordpress theme design.
Designers across the globe delivered design magic.
phil_la collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Very good design. Further suggestions for development and even some UX / CRO related tipps (what you usually don't expect from a designer :) ). Very nice work!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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