We provide online therapy and coaching to people with a broad range of mental health and wellness goals. These include serious mental health issues like depression, PTSD, etc. and more short term goals like getting over a breakup. We are NOT focused on nutrition or fitness so please don't include images related to those topics. We do some meditation coaching, but that shouldn't be a focus (i.e. not too many meditation photos).
Our target audience is 25-50 year old men and women. We tend to skew towards a more female audience, but also want the site to appeal to men. Our primary customer persona is "Jessica" a millennial 30-year old woman, who wants to make improvements in her life but hasn't sought help until now. It would be great to have images of happy people in the design that represent various ages and sexes.
We want the site to feel welcoming and friendly for people have never had therapy before, not overly clinical. The tone should be friendly, conversational, but professional.
Our competitors include talkspace.com and betterhelp.com. We don't like the negative aspects highlighted on talkspace.com.