We want a total of Five Pages ...
(1) Homepage / Landing Page - Convey Top 3 product benefits, product information, needs to support sale as a conversion page, very interactive, Include a product comparison chart. Indicate we have collaboration with Harvard, MIT, Duke, Stanford, BU, Univ of Chicago.
Note that the top 3 benefits are: (a) increase in GPA [see upload of gpadata3.png for a visual representation that you can change]; (b) decrease in study time [i will upload a visual of that too]; (c) biggest bang for buck compared to alternatives like a learning center or private tutor [see upload of compare-grid.pdf for examples].
(2) Testimonials - video testimonials and written testimonials by students, teachers and parents.
(3) FAQ page – 20 questions with details about what is included in the product, risk free guarantee, product comparison.
We need the following information to conveyed –
- 7 secret strategies being offered – 7 flash or audio-visuals with a few words
- Top 10 Benefits – why would this product help students [see upload of system-back-cover.jpg to see about a dozen benefits. We will modify the text eventually and add more numeric data to back up those benefits, but it gives you an idea]?
- Top 10 Important statistics to build credibility and trust – Used by # of students, Used in # of countries, How many subjects applicable, # of research to develop, experts from academic instutions that helped us [harvard, mit, stanford, univ. of chicago, duke, boston u].
If the above items can be conveyed in the first three pages, great, if not then can add pages to support them
If the above item doesn't require additional pages, then design for the following:
(4) Contact us page
(5) Shopping Cart Landing Page / Order Page (get there after someone clicks on Buy now).